Advertising and Digital Design BFA Degree Program

http://fitnyc.edu/addesign

Plan of Study

Semester 5		Credits
MAJOR AREA	AD 381 - Creative Principles	3
	AD 383 - Strategy Planning and Brand Campaigns	2
RELATED AREA	CT 300 - Kinetic Typography	2
	CT 302 - Digital Product Design I	2
	CT 303 - Dynamic Branding	2
LIBERAL ARTS	choice - see Requirements: Liberal Arts/History of Art (GLBL)	3
	choice - see Requirements: Liberal Arts/Social Sciences	3
Semester 6		Credits
MAJOR AREA	AD 315 - Art Direction and Design	3
	AD 382 - Art and Copy	2
RELATED AREA	CT 304 - Design Systems for UX and UI	3
	CT 372 - Advanced Kinetic Typeface Design	2
LIBERAL ARTS	choice - see Requirements: Liberal Arts/English	3
	choice - see Requirements: Liberal Arts Elective(s)	3
Semester 7		Credits
MAJOR AREA	AD 482 - TV and Online Video	3
	AD 494 - Senior Thesis & Project Planning	2
RELATED AREA	CT 380 - AI-Assisted Design	3
LIBERAL ARTS	choice - see Requirements: Liberal Arts/History of Art	3
MAJOR AREA OR RELATED AREA ELECTIVES	AD 468 - Creative Advertising Portfolio   or CT 460 - Brand Experience Design Portfolio	3
	choice - see Requirements: AD/CT Electives	2
Semester 8		Credits
MAJOR AREA	AD 483 - Creative Case Studies	3
	AD 498 - Purpose-Driven Project	3
LIBERAL ARTS	choice - see Requirements: Liberal Arts Elective(s)	3
MAJOR AREA OR RELATED AREA ELECTIVES	choice - see Requirements: AD/CT Electives	4
TOTAL CREDIT REQUIREMENTS
	MAJOR AREA OR RELATED AREA ELECTIVES	9
	MAJOR AREA	21
	RELATED AREA	14
	LIBERAL ARTS	18
	Total Credits:	62

Fall 2026 Requirements: See below.

Liberal Arts and Sciences Course Content Requirements
(24 AAS credits* + 18 BFA credits = 42 credits total)

• English: 9 credits. 

  • EN 131 meets SUNY GE: Communication-Written (COMW) and Communication-Oral (COMO)* 

  • CHOICE any 200- or 300-level EN literature or speech course*

  • CHOICE of 200- or 300-level EN writing course

• Mathematics: 3 credits. CHOICE of any MA that meets SUNY GE: MATH*

• Natural Sciences: 3 credits. CHOICE of any SC that meets SUNY GE: NSCI*

• Diversity: Equity Inclusion and Social Justice: 3 credits. CHOICE of any course excluding History of Art (HA) that meets SUNY GE: DVRS*

• History of Art: 12 credits. 

  • 3 credits CHOICE of one (1) HA course that meets SUNY GE: World History and Global Awareness (GLBL)

  • 9 credits CHOICE of (3) additional courses (See the full list of Art/Design History courses under HA: History of Art and Civilization. (meets SUNY GE: HUMN)*

• Social Sciences: 3 credits. CHOICE of PY 231, PY 232, PY 237, PY 385, or PY 396 (meets SUNY GE: SOCS)

Liberal Arts Elective(s): 9 credits*. Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: AB (Arabic); CH (Chinese); EC (Economics); EN (English); EL (English Language and Literacy);  FI (Film and Media Studies); FR (French); HA (History of Art); HE (Health Education) HE 201, HE 301; IT (Italian); JA (Japanese); HI (History); MA (Math); MC (Modern Languages and Cultures); MU (Music); PC (Political Science); PE (Physical Education and Dance) PE 215, PE 216, PE 217, PE 220; PL (Philosophy); PO (Portuguese); PY (Psychology); SC (Science); SO (Sociology); SP (Spanish); and SS (Social Sciences). See Liberal Arts Courses.

AD/CT Elective(s): 6–7 credits. CHOICE three (3) courses:  AD 402 Concept & Copy , AD 403 Brand Identity Design, AD 404 Creative Content for Social Media, AD 491 Advertising & Digital Design Internship, CT 342 3D Brand Identity Design, CT 350 Sonic Branding, CT 400Digital Product Design II, CT 411 Design and Interaction, CT 412 Advanced AI-assisted Content Design, CT 441 Creative Technology Lab.

 *Credits from AAS will apply as appropriate

FIT’s 2+2 degree structure requires an earned AAS or equivalent plus all the BS or BFA degree requirements. For more information, please see Requirements for Degree Completion.

Students who complete the Advertising and Digital Design BFA program will be able to:

1. Implement planning and research as the groundwork for the creative process.
2. Develop art, copy, and technology solutions to solve social and client problems.
3. Create executions, with an emphasis on contemporary design, that produce brand differentiation.
4. Implement creative tools and innovative methodologies that design imaginative work in an on-demand industry.
5. Identify the media channels for an effective integrated campaign.
6. Assemble an advertising portfolio for both traditional and digital platforms.