School of Art and Design

Applications accepted for fall only.       NYSED: 00669      CIP: 50.0404

The major in Packaging Design prepares students for careers across a wide array of creative roles, including designer and strategist within the global consumer brand and packaging design profession. The curriculum includes design thinking, brand strategy, brand identity for consumer products, design realization, sustainability, professional practice, and portfolio development, all focused on utilizing design to improve consumer experiences and enhance people's lives. Students gain experience through a required internship. Curriculum below is for the entering class of fall 2021.

Semester 5Credits
MAJOR AREAPK 317 - Design Process3
PK 318 - Design Process Studio3
PK 325 - Brand Identity Design for Consumer Products2
PK 341 - Digital Tools I2
RELATED AREACT 303 - Dynamic Branding2
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/English3
Semester 6
MAJOR AREAPK 319 - Strategic Design Studio3
PK 342 - Digital Tools II2
PK 343 - Explorations in 3D2
PK 354 - Design Strategy3
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/History of Art G93
choice - see Requirements*3
Semester 7
MAJOR AREAPK 315 - Digital Prepress for Packaging Design2
PK 418 - Experiential Brand Design Studio3
PK 431 - Sustainable Packaging Design2
PK 463 - Professional Practice3
RELATED AREAchoice - see Requirements*: Related Area Elective(s)2
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/History of Art3
Semester 8
MAJOR AREAPK 427 - Designer's Portfolio3
PK 491 - Internship3
RELATED AREAchoice - see Requirements*: Related Area Elective(s)2
LIBERAL ARTSchoice - see Requirements*6
ELECTIVEchoice - General Elective2
 Total Credits: 62

*Fall 2021 Requirements: See below.

Liberal Arts and Art History: 18 credits

Liberal Arts Elective(s): 9 credits. 
Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: AB (Arabic); CH (Chinese); EN (English); FI (Film and Media Studies); FR (French); HA (History of Art); HE (Health Education) 201, 301; IT (Italian); JA (Japanese); MU (Music); HI (History); MA (Math); MC (Modern Languages and Cultures); PE (Physical Education and Dance) 215, 216, 217; PL (Philosophy); PO (Portuguese); SC (Science); SP (Spanish); and SS (Social Sciences). 

Related Area Elective(s): 4 credits.
CHOICE of elective courses (for which prerequisites have been met) totaling 4 credits in Advertising Design (AD); Advertising and Marketing Communications (AC); Animation, Interactive Media & Game Design (CG); Creative Technologies (CT); Graphic Design (GD); Illustration (IL); Interior Design (ID); Photography (PH); Toy Design (TY); and Visual Presentation and Exhibition Design (DE and VP). 

Upon completion of the Packaging Design BFA Program, students will be able to:

  1. Employ research and problem-solving methodology that apply analytical, critical, and strategic thinking skills.
  2. Utilize a design process that takes into consideration packaging design principles, innovation, creativity, and sustainability.
  3. Apply advanced design and technological abilities.
  4. Create design solutions that exemplify packaging design effectiveness in diverse consumer brand platforms.
  5. Apply oral and written abilities across all aspects of brand communication (presentation, portfolio and design projects) and business communications.