School of Art and Design

Applications accepted for fall only.       NYSED: 00669      CIP: 50.0404

The Packaging Design BFA program prepares students to work as creatives at global brand design agencies, in-house design departments with consumer products companies and across the array of brand-related industries. The curriculum includes the design process, brand strategy, brand identity for consumer products, design realization and production, sustainability and digital tools. Curriculum below is for the entering class of Fall 2020.

Semester 5Credits
MAJOR AREAPK 317 - Design Process3
PK 318 - Design Process Studio3
PK 325 - Brand Identity Design for Consumer Products2
PK 341 - Digital Tools I2
RELATED AREACT 303 - Dynamic Branding2
LIBERAL ARTSchoice - see EN choices*3
Semester 6
MAJOR AREAPK 319 - Strategic Design Studio3
PK 342 - Digital Tools II2
PK 343 - Explorations in 3D2
PK 354 - Design Strategy3
LIBERAL ARTSchoice - see Art History (G9)*3
choice - see Requirements **3
Semester 7
MAJOR AREAPK 315 - Digital Prepress for Packaging Design2
PK 418 - Experiential Brand Design Studio3
PK 431 - Sustainable Packaging Design2
PK 463 - Professional Practice3
RELATED AREAchoice - see Related Area Electives**2
LIBERAL ARTSchoice - see Art History*3
Semester 8
MAJOR AREAPK 491 - Internship3
PK 427 - Designer's Portfolio3
RELATED AREAchoice - see Related Area Elective**2
LIBERAL ARTSchoice - see Requirements*6
ELECTIVEchoice - General Elective2
 Total Credits: 62

Fall 2020 Requirements:  see below

*Liberal Arts and Art History: 18 credits

  • English: 3 credits. CHOICE of EN 266EN 322, EN 325, EN 361EN 362EN 363, or EN 364
  • History of Art: 6 credits. CHOICE of one (1) HA course that meets General Education Other World Civilizations requirement (G9) and one (1) additional HA course. See the full list of Art/Design History courses under HA: History of Art and Civilization.
  • Liberal Arts electives: 9 credits. Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: AB (Arabic), CH (Chinese), EN (English), FI (Film & Media) - any FI course other than FI 205, 261, 361, 362, 461, and 462FR (French), HA (History of Art),  HE (Health Education) 201, 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), MC (Modern Languages & Cultures), PE (Physical Education & Dance) 215, 216, 217, PL (Philosophy), PO (Portuguese), SC (Science), SP (Spanish), and SS (Social Science). 

**Related Area Electives: 4 credits
CHOICE of elective courses (for which prerequisites have been met) totaling 4 credits in Advertising Design (AD), Advertising and Marketing Communications (AC), Animation, Interactive Media & Game Design (CG), Creative Technologies (CT), Graphic Design (GD), Illustration (IL), Interior Design (ID), Photography (PH), Toy Design (TY), and Visual Presentation and Exhibition Design (DE and VP). 

Upon completion of the Packaging Design BFA Program, students will be able to:

  1. Employ research and problem-solving methodology that apply analytical, critical, and strategic thinking skills.
  2. Utilize a design process that takes into consideration packaging design principles, innovation, creativity, and sustainability.
  3. Apply advanced design and technological abilities.
  4. Create design solutions that exemplify packaging design effectiveness in diverse consumer brand platforms.
  5. Apply oral and written abilities across all aspects of brand communication (presentation, portfolio and design projects) and business communications.