School of Art and Design

Applications accepted for fall only.      NYSED: 00594      HEGIS 1009 

The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity and digital design courses that include UX/UI and product design.  Curriculum below is for the entering class of Fall 2019. 

Semester 5Credits
MAJOR AREAAD 381 - Creative Principles3
AD 383 - Strategy Planning and Brand Campaigns2
RELATED AREACT 300 - Typography for Digital Content Design2
CT 321 - Print and Digital Production2
CT 371 - Introduction to Kinetic Typography3
LIBERAL ARTSchoice - see History of Art* (G9)3
choice - see Social Sciences*3
Semester 6
MAJOR AREAAD 315 - Art Direction and Design3
AD 382 - Art and Copy2
RELATED AREACT 341 - Design for Web-based User Interface3
CT 372 - Typography for Digital Product Design2
LIBERAL ARTSchoice - see English*3
choice - see Liberal Arts Electives**3
Semester 7
MAJOR AREAAD 466 - Senior Portfolio2
AD 482 - TV and Viral Videos3
AD 494 - Senior Thesis Project Planning2
LIBERAL ARTSchoice - see Liberal Arts Electives**3
choice - see History of Art*3
Semester 8
MAJOR AREAAD 497 - Student Competition3
AD 498 - Senior Project3
choice - see Major Area Electives****2-3
choice - see Major Area Electives****2-3
RELATED AREAchoice - see Related Area Electives***2
 Total Credits: 61-63

Fall 2019 Requirements:  see below

* Liberal Arts: 18 credits

  • English: 3 credits. CHOICE of 200- or 300-level EN writing course in semester 6

  • History of Art: 6 credits. CHOICE of one (1) HA course that meets General Education Other World Civilizations requirement (G9), and CHOICE of one (1) additional course.  See the full list of Art/Design History courses under HA: History of Art and Civilization 
  • Social Sciences: 3 credits. CHOICE of SS 231SS 232SS 237SS 334SS 385 or SS 396.

** Liberal Arts electives: 6 credits. Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: AB (Arabic), CH (Chinese), EN (English), FI (Film & Media) - any FI course other than FI 205, 261, 361, 461, 362, and 462FR (French), HA (History of Art),  HE (Health Education) 201, 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), MC (Modern Languages & Cultures), PE (Physical Education & Dance) 215, 216, 217, PL (Philosophy), PO (Portuguese), SC (Science), SP (Spanish), and SS (Social Science). See Liberal Arts Courses

***Related Area Electives: 2 credits
CHOICE of any eligible course (for which prerequisites have been met) in Computer Graphics (CG), Creative Technology (CT), Entrepreneurship (EP), Fashion Design (FD), Fashion Business Management (FM), FI 261, Fine Arts (FA), Graphic Design (GD), Home Products Development (HP), Illustration (IL), Interior Design (ID), Jewelry Design (JD), Menswear (MW), Packaging Design (PK), Photography and the Digital Image (PH), Textile/Surface Design (TD), Textile Development and Marketing (TS and TT), Toy Design (TY), or Visual Presentation and Exhibition Design (VP)

***CT Elective. 2 credits: CHOICE of CT 411  CT 412, or CT 431

****Major Area Electives: 4-6 credits. CHOICE two (2) courses from AD 491, AD 402, AD 403, AD 404,or any course approved as a Major Area Elective.


Students who complete the Advertising and Digital Design BFA program will be able to:

  1. Implement planning and research as the groundwork for the creative process.
  2. Develop art, copy, and technology solutions to solve social and client problems.
  3. Create executions, with an emphasis on contemporary design, that produce brand differentiation.
  4. Implement creative tools and innovative methodologies that design imaginative work in an on-demand industry.
  5. Identify the media channels for an effective integrated campaign.
  6. Assemble an advertising portfolio for both traditional and digital platforms.