School of Art and Design

Applications accepted for fall only.      NYSED: 00594      CIP: 50.0402 

The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity, and digital design courses that includes UX/UI and product design. Curriculum below is for the entering class of fall 2021. 

Semester 5Credits
MAJOR AREAAD 381 - Creative Principles3
AD 383 - Strategy Planning and Brand Campaigns2
RELATED AREACT 300 - Typography for Digital Content Design2
CT 302 - Digital Product Design I2
CT 303 - Dynamic Branding2
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/History of Art G93
choice - see Requirements*: Liberal Arts/Social Sciences 3
Semester 6
MAJOR AREAAD 315 - Art Direction and Design3
AD 382 - Art and Copy2
RELATED AREACT 304 - Design Systems for UX and UI3
CT 372 - Typography for Digital Product Design2
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/English3
choice - see Requirements*: Liberal Arts Elective(s)3
Semester 7
MAJOR AREAAD 466 - Senior Portfolio2
AD 482 - TV and Web Video3
AD 494 - Senior Thesis Project Planning2
RELATED AREACT 401 - User Experience (UX) and Interaction Design (IxD)3
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/History of Art 3
MAJOR AREA OR RELATED AREA ELECTIVESchoice - see Requirements*: AD/CT Elective(s)2
Semester 8
MAJOR AREAAD 483 - Creative Case Studies3
AD 498 - Senior Project3
LIBERAL ARTSchoice - see Requirements*: Liberal Arts Elective(s)3
MAJOR AREA OR RELATED AREA ELECTIVESchoice - see Requirements*: AD/CT Elective(s)4-5
 Total Credits: 61-62

*Fall 2021 Requirements: See below.

Liberal Arts: 18 credits

  • English: 3 credits. CHOICE of 200- or 300-level EN writing course in semester 6

  • History of Art: 6 credits. CHOICE of one (1) HA course that meets the General Education Other World Civilizations requirement (G9), and CHOICE of one (1) additional course.  See the full list of Art/Design History courses under HA: History of Art and Civilization 
  • Social Sciences: 3 credits. CHOICE of SS 231SS 232SS 237SS 334SS 385 or SS 396

Liberal Arts Elective(s): 6 credits. Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: AB (Arabic); CH (Chinese); EN (English); FI (Film and Media Studies); FR (French); HA (History of Art); HE (Health Education) 201, 301; IT (Italian); JA (Japanese); HI (History); MA (Math); MC (Modern Languages and Cultures); MU (Music); PE (Physical Education and Dance) 215, 216, 217; PL (Philosophy); PO (Portuguese); SC (Science); SP (Spanish); and SS (Social Sciences). Click on a prefix for a listing of courses available in the subject area.

AD/CT Elective(s):  6–7 credits. CHOICE three (3) courses:  AD 402 Idea Writing, AD 403 Brand Identity in Advertising Design, AD 404 Creative Content for Social Media, AD 491 Internship, CT 400 Digital Product Design II, CT 412 Content-centric App Design, CT 441 Creative Technology Lab 


Students who complete the Advertising and Digital Design BFA program will be able to:

  1. Implement planning and research as the groundwork for the creative process.
  2. Develop art, copy, and technology solutions to solve social and client problems.
  3. Create executions, with an emphasis on contemporary design, that produce brand differentiation.
  4. Implement creative tools and innovative methodologies that design imaginative work in an on-demand industry.
  5. Identify the media channels for an effective integrated campaign.
  6. Assemble an advertising portfolio for both traditional and digital platforms.