School of Art and Design

Applications accepted for fall only.      NYSED: 00594      CIP: 50.0402 

The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity, and digital design courses that includes UX/UI and product design. Curriculum below is for the entering class of fall 2022. 

Semester 5Credits
MAJOR AREAAD 381 - Creative Principles3
AD 383 - Strategy Planning and Brand Campaigns2
RELATED AREACT 300 - Typography for Digital Content Design2
CT 302 - Digital Product Design I2
CT 303 - Dynamic Branding2
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/History of Art G93
choice - see Requirements*: Liberal Arts/Social Sciences 3
Semester 6
MAJOR AREAAD 315 - Art Direction and Design3
AD 382 - Art and Copy2
RELATED AREACT 304 - Design Systems for UX and UI3
CT 372 - Typography for Digital Product Design2
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/English3
choice - see Requirements*: Liberal Arts Elective(s)3
Semester 7
MAJOR AREAAD 482 - TV and Online Video3
AD 494 - Senior Thesis Project Planning2
RELATED AREACT 401 - User Experience (UX) and Interaction Design (IxD)3
LIBERAL ARTSchoice - see Requirements*: Liberal Arts/History of Art 3
MAJOR AREA OR RELATED AREA ELECTIVESAD 468 - Creative Advertising Portfolio
  or CT 460 - Brand Experience Design Portfolio
choice - see Requirements*: AD/CT Electives2
Semester 8
MAJOR AREAAD 483 - Creative Case Studies3
AD 498 - Purpose-Driven Project3
LIBERAL ARTSchoice - see Requirements*: Liberal Arts Elective(s)3
MAJOR AREA OR RELATED AREA ELECTIVESchoice - see Requirements*: AD/CT Electives4
 Total Credits: 62

*Fall 2022 Requirements: See below.

Liberal Arts: 18 credits

  • English: 3 credits. CHOICE of 200- or 300-level EN writing course in semester 6

  • History of Art: 6 credits. CHOICE of one (1) HA course that meets General Education Other World Civilizations requirement (G9), and CHOICE of one (1) additional course.  See the full list of Art/Design History courses under HA: History of Art and Civilization
  • Social Sciences: 3 credits. CHOICE of SS 231, SS 232, SS 237, SS 334, SS 385 or SS 396

Liberal Arts Elective(s): 6 credits. Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: AB (Arabic); CH (Chinese); EN (English); FI (Film and Media Studies); FR (French); HA (History of Art); HE (Health Education) HE 201, HE 301; IT (Italian); JA (Japanese); HI (History); MA (Math); MC (Modern Languages and Cultures); MU (Music); PE (Physical Education and Dance) PE 215, PE 216, PE 217PL (Philosophy); PO (Portuguese); SC (Science); SP (Spanish); and SS (Social Sciences). See Liberal Arts Courses.

AD/CT Elective(s):  6-7 credits. CHOICE three (3) courses:  AD 402 Idea Writing , AD 403 Brand Identity in Advertising DesignAD 404 Creative Content for Social MediaAD 491 Internship, CT 3423D Brand Identity Design, CT 350 Sonic Branding, CT 400Digital Product Design II, CT 411 Design and Interaction, CT 412 Content-centric App DesignCT 441 Creative Technology Lab.

Students who complete the Advertising and Digital Design BFA program will be able to:

  1. Implement planning and research as the groundwork for the creative process.
  2. Develop art, copy, and technology solutions to solve social and client problems.
  3. Create executions, with an emphasis on contemporary design, that produce brand differentiation.
  4. Implement creative tools and innovative methodologies that design imaginative work in an on-demand industry.
  5. Identify the media channels for an effective integrated campaign.
  6. Assemble an advertising portfolio for both traditional and digital platforms.