AD 402 — Idea Writing
2 credits; 1 lecture and 2 lab hours
Focuses on the developing verbal ideas and mastering the art of storytelling. Students craft compelling narratives and brand voices, using a range of media. Writing and execution abilities for both long and short copy are explore and refined.
Prerequisite(s): AD 216.
School of Art and Design Applications accepted for fall only. NYSED: 00594 CIP: 50.0402 The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity, and digital design courses that includes UX/UI and product design. Curriculum below is for the entering class of fall 2022.
...commercials; and write print ads, press releases, and...Articles (3 cr.) ; AC 402 Digital Analytics for...