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AD 483 — Creative Case Studies

3 credits; 6 lab hours

The course introduces the process of creating case studies to communicate creative concepts for both advertising campaigns and digital product design. Students learn to articulate the brand problem or a user problem, develop an insight, explore narrative or systematic creative solutions, execute the idea in the form of a client creative presentation that is persuasive, professional, and impactful.
Prerequisite(s): AD 482.