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AD 381 — Creative Principles

3 credits; 6 lab hours

Introduces students to the principles of creative advertising with an emphasis on conceptual thinking. Explores the legacy of advertising from the creative revolution of the 1960's to today's digital revolution, which heralds the empowerment of the creative technologist and a new advertising partnership that calls for a "bigger idea".
Prerequisite(s): CD 217 or CD 216
Corequisite(s): AD 383.