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AD 404 — Creative Content for Social Media

2 credits; 1 lecture and 2 lab hours

Provides insights into how new technologies inform and shape the creative process and the creative product. With the advent of social media, advertising has gone from a disruptive to an engagement model. Platforms are appraised from the creative perspective. Creative content that inspires sharing forms the basis of all ideation.
Prerequisite(s): AD 216.

Advertising and Digital Design BFA Degree Program

School of Art and Design Applications accepted for fall only.      NYSED: 00594      CIP:  50.0402   The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity, and digital design courses that includes UX/UI and product design. Curriculum below is for the entering class of fall 2023.