PK 354 — Design Strategy
3 credits; 3 lecture hours
Students learn how brands take shape from the foundation of research, exploration, investigation, to an understanding the consumer mindset and retail/etail challenges. The varied complexities in the formation of a design strategy are explored. Students experience and apply the professional tools and techniques used in the decision making process.
Corequisite(s): PK 319.
...Knowledge 2 RELATED AREA PK 302 - Packaging...of SS 353 , SS 354 , SS 356 , or...