School of Business and Technology

Applications accepted for fall and spring.      NYSED: 20788     HEGIS 0509   

The major in Advertising and Marketing Communications provides students with the knowledge and skills necessary to apply for entry-level positions in the communications industry, such as advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of Fall 2017. 

Semester 5Credits
MAJOR AREAAC 361 - Computer Applications for Marketing Communications2
AC 362 - Video Studio Production G63
RELATED AREADM 435 - Internet Marketing3
LIBERAL ARTSSS 242 - Microeconomics3
MA 311 - Mathematical Modeling for Business Applications3
choice - see Liberal Arts / Foreign Language* 3
Semester 6
MAJOR AREAAC 321 - Principles of Public Relations3
choice - see Major Area Electives**3
LIBERAL ARTSMA 321 - Data Analysis for Business Applications3
choice - see Liberal Arts / Foreign Language*3
choice - see Liberal Arts *3
Semester 7
MAJOR AREAchoice - See Major Area Electives**6
LIBERAL ARTSchoice - see Liberal Arts*9
Semester 8
MAJOR AREAAC 411 - Brand Management3
choice - see Major Area Electives **6
LIBERAL ARTSchoice - see Liberal Arts electives*6
 Total Credits: 62

Fall 2017 Requirements:  See below

* Liberal Arts: 36 credits

  • Economics: 6 credits.  SS 242 and CHOICE of SS 343443445, or 446
  • Writing: 3 credits.  CHOICE of one of the following Writing courses: FI 256EN 321EN 361EN 362EN 363, or EN 364
  • Foreign Language: 6 credits.  Two semesters of the same foreign language, one of which must meet General Education Foreign Language requirement (G8)
  • Mathematics: 6 credits.  Algebra proficiency must be completed prior to enrolling in MA 311 or 321MA 222 must be completed prior to enrolling in MA 321
  • Other World Civilizations: 3 credits.  CHOICE of SS 353354355, 356374, 378, or 446
  • Psychology: 3 credits.   SS 237
  • Liberal Arts electives: 9 credits.  Select THREE (3) Liberal Arts courses from the following subject areas:  

CH (Chinese), EN (English), FI (Film & Media) - any FI course other than FI 261, 361, 461, 362, and 462, FR (French), HA (History of Art),  HE (Health Education) 201, 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), LA (Liberal Arts), MC (Modern Languages & Cultures), PE (Physical Education & Dance) 215, 216, 217, PL (Philosophy), SC (Science), SP (Spanish), and SS (Social Science). See Liberal Arts Courses

** Major Area Electives/Internship: 12 credits

  • CHOICE of four (4) courses:  AC 232 Radio and TV Copywriting Workshop (3 cr.)AC 291 Campaign Plans and Presentations (3 cr.)AC 341 Magazine Journalism (3 cr.)AC 412 Creative Strategies (3 cr.)AC 413 Corporate Communications (3 cr.)AC 423 Special Events Marketing Public Relations (3 cr.)AC 424 Marketing Communications: An International Perspective (4 cr.)AC 425 Marketing Communications in China (3 cr.)AC 461 Electronic Media Production (3 cr.)AC 462 Video Field Production (3 cr.)AC 471 Media Planning (3 cr.), or AC 472 Social Media for Integrated Marketing Communications (3 cr.) or IC 497 Senior Internship C: Career Planning 

Evening/Weekend Option:

An evening/weekend option is available for this degree program. The sequence of courses is the same as that listed on this page.

NOTE: Communication Design Foundation AAS graduates and School of Business and Technology AAS graduates not from the Advertising and Marketing Communications AAS major must complete AC 111AC 221AC 231AC 271 prior to semester 6.  These and any prerequistes for AMC BS  courses must be completed first. 
For all other FIT students interested in the BS program, the one-year program in Advertising and Marketing Communications must be completed first.