Advertising Design

http://fitnyc.edu/addesign

Bachelor of Fine Arts Degree Program (BFA)

Applications accepted for fall only. HEGIS 1009

The Advertising Design program offers students the opportunity to prepare for careers as art directors, designers, and copywriters in advertising, public relations, broadcasting, marketing, branding, interactive media, and journalism.

Semester 5Credits
MAJOR AREAAD 381 - Advertising Concept Development I3.5
RELATED AREAAC 231 - Advertising Copywriting3
CD 371 - Advanced Typography I1.5
CT 321 - Print and Digital Production2
CT 371 - Introduction to Kinetic Typography3
LIBERAL ARTSchoice - see Other World Civilizations* G93
choice - see Social Sciences*3
Semester 6
MAJOR AREAAD 315 - Advertising Art Direction and Design I1.5
AD 382 - Advertising Concept Development II1.5
AD 383 - Communications Strategy Planning and Brand Campaigns3.5
RELATED AREACD 372 - Advanced Typography II1.5
CT 341 - Design for Screen-Based Media3
LIBERAL ARTSEN 322 - Writing in the Art and Design Professions3
choice - see History of Art and Civilization*3
Semester 7
MAJOR AREAAD 415 - Advertising Art Direction and Design II1.5
AD 466 - Advertising Design Senior Portfolio1.5
AD 482 - Advertising Concept Development III: TV and Video3
AD 494 - Senior Design Project Research3
RELATED AREACT 431 - Introduction to User Experience Design3
LIBERAL ARTSchoice - see American History* G103
choice - see Liberal Arts Elective*3
Semester 8
MAJOR AREAAD 467 - Advertising Professional Preparation1.5
AD 491 - Internship4
AD 497 - Advertising Student Competition1.5
AD 498 - Advertising Design Senior Project3
RELATED AREACD 322 - Design Process Technology
  or CT 411 - Design and Interaction
2
TOTAL CREDIT REQUIREMENTS
MAJOR AREA29
RELATED AREA19
LIBERAL ARTS18
 Total Credits: 66

 

SUNY General Education Requirements:
A “G” followed by a number 1-10 identifies specific courses that meet SUNY General Education baccalaureate degree requirements (or visit fitnyc.edu/gened).

G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.

*Requirements: See below.

Liberal Arts Elective: 3 credits
CHOICE of any non-HA liberal arts course.

American History: 3 credits
CHOICE of any non-HA course that meets General Education American History requirement (G10).

Foreign Language:
The General Education Foreign Language requirement (G8) has been waived for the Advertising Design major.

History of Art and Civilization: 3 credits
CHOICE of any HA course not previously taken or required.

Other World Civilizations: 3 credits
CHOICE of HA 121, 221, 223, 224, 225, 226, or any other HA course that meets General Education Other World Civilizations requirement (G9).

Social Sciences: 3 credits
CHOICE of SS 231, 232, 237, 334, 385, or 396.

Courses

AD 203 — Advertising Design and Layout

2 CREDITS; 1 LECTURE AND 2 LAB HOURS

For Photography students. Application of design principles to photographic layout problems, in black and white and color, utilizing the student's own photographs

AD 213 — Advertising Design Concepts

3 CREDITS; 6 LAB HOURS

Introductory Advertising Design course. Advertising problems are presented and students are encouraged to develop solutions that are original, unexpected and persuasive

AD 216 — Foundation in Advertising Design

2 CREDITS; 1 LECTURE AND 2 LAB HOURS

This course introduces students to the field of advertising design. Students are presented with advertising problems and develop appropriate solutions that are original, unexpected and memorable

AD 315 — Advertising Art Direction and Design I

1.5 CREDITS; 3 LAB HOURS

Students explore the relationship of art direction and design in conceiving and communicating a message for an integrated advertising and branding campaign. They use art direction skills such as critical thinking, conceiving, and problem solving to communicate a brand message and use design to convey that message

AD 364 — Digital Media Advertising

2 CREDITS; 1 LECTURE AND 2 LAB HOURS

This course focuses on the new creative partnership in the field of advertising -- the interdisciplinary creative team. Students participate in a client "pitch" competition for a brand that is aimed toward an audience that was raised in a digital world and reached through the internet, and that utilizes various social media and other entertainment and communications options

AD 381 — Advertising Concept Development I

3.5 CREDITS; 1 LECTURE AND 5 LAB HOURS

This course provides an introduction to the principles of creative advertising with an emphasis on conceptual thinking. It explores the legacy and history of the "Advertising Creative Revolution" from the early 1960s to today's "Digital Creative Evolution" that highlights the important role of the creative technologist and the call for a "bigger idea."

AD 382 — Advertising Concept Development II

1.5 CREDITS; 3 LAB HOURS

Students produce an outstanding and provocative portfolio and refine their strategic thinking, art direction, copywriting, and execution abilities

AD 383 — Communications Strategy Planning and Brand Campaigns

3.5 CREDITS; 1 LECTURE AND 5 LAB HOURS

The development of concepts for a strategy plan is stressed and used to create a total campaign encompassing various advertising alternatives, such as print, outdoor, interactive, innovative media, direct marketing, and promotion. (G6: Arts)

AD 415 — Advertising Art Direction and Design II

1.5 CREDITS; 3 LAB HOURS

Students further develop their art direction skills by deepening their understanding of creative advertising principles and strategies to communicate a brand message with a sound idea. They execute that idea with a more disciplined understanding of how each design decision makes that message more vivid

AD 442 — TV Studio/TV Ad Concepts

3.5 CREDITS; 1 LECTURE AND 5 LAB HOURS

From concept to broadcast, this course offers students the hands-on experience of making a 30-second television spot

AD 464 — Senior Portfolio Design

1.5 CREDITS; 3 LAB HOURS

Students prepare cohesive portfolios, reflecting their own individual design aesthetics, in preparation for careers in graphic and/or advertising design

AD 466 — Advertising Design Senior Portfolio

1.5 CREDITS; 3 LAB HOURS

Students prepare cohesive portfolios for their advertising internships, and prepare for interviews and networking opportunities

AD 467 — Advertising Professional Preparation

1.5 CREDITS; 3 LAB HOURS

This course prepares advertising design students for entry into the advertising profession. Students develop resumes, cover letters, personal presentations, and portfolios, as well as specific materials required for the industry such as agreement letters, invoices, and estimates

AD 481 — Art Direction

1.5 CREDITS; 3 LAB HOURS

Development from concept to design of highly finished comprehensives. Role of the art director is considered, including time management, production procedures, and working with photographers, illustrators, and other industry suppliers

AD 482 — Advertising Concept Development III: TV and Video

3 CREDITS; 6 LAB HOURS

Simulating the actual stages in developing advertising for TV and the web, students participate in the process of concept development, storyboard creation, completion of preproduction books, production, and postproduction with professional editing software

AD 491 — Internship

4 CREDITS

A 12-week internship in the field, scheduled individually for a minimum of 168 hours at the worksite and 12 hours on campus. Provides follow-up review and assessment of the work experience through instructor/student conferences

AD 494 — Senior Design Project Research

3 CREDITS; 3 LECTURE HOURS

A comprehensive study of the research methodology needed to write a thesis, including collecting and analyzing data. This thesis will become the basis for the Senior Design Project the following semester

AD 495 — Senior Design Project

3 CREDITS; 6 LAB HOURS

In an independent study format, analyze, organize, and execute a senior design project resulting from the senior design project research paper completed in the prior semester. Format provides further opportunity to develop personal voice and communicate original visual messages

AD 496 — Advanced Advertising Design Workshop

3 CREDITS; 6 LAB HOURS

Entries for national and international student design competitions are produced, resulting in exposure to the design and advertising industries. In addition, actual advertising design projects presented by clients are introduced, affording the opportunity for client contact and creation of professionally produced material for a portfolio

AD 497 — Advertising Student Competition

1.5 CREDITS; 3 LAB HOURS

This course focuses on advertising-related student competitions, both national and international. Submissions consist of work in different advertising media channels, with real timelines and briefings

AD 498 — Advertising Design Senior Project

3 CREDITS; 6 LAB HOURS

In an independent study format, students use the thesis they developed in AD 494 as background research to prepare a communications strategy plan for a brand of their choice. They then execute a senior design project of an integrated brand campaign incorporating three media channels

AD 499 — INDEPENDENT STUDY ADV DESIGN

1-3 CREDIT