School of Art and Design

Applications accepted for fall only.      NYSED: 00594      HEGIS 1009 

The Advertising Design program offers students the opportunity to prepare for careers as art directors, designers, and copywriters in advertising, public relations, broadcasting, marketing, branding, interactive media, and journalism. Curriculum below is for the entering class of Fall 2015. 

Semester 5Credits
MAJOR AREAAD 381 - Advertising Concept Development I: Creative Principles3.5
RELATED AREACD 371 - Advanced Typography I1.5
CT 321 - Print and Digital Production2
CT 371 - Introduction to Kinetic Typography3
AC 231 - Advertising Copywriting3
LIBERAL ARTSchoice - see Liberal Arts / Social Science Requirements*3
choice - see Requirements*3
Semester 6
MAJOR AREAAD 315 - Advertising Art Direction and Design I1.5
AD 382 - Advertising Concept Development II1.5
AD 383 - Communications Strategy Planning and Brand Campaigns3.5
RELATED AREACD 372 - Advanced Typography II1.5
CT 341 - Design for Screen-Based Media3
LIBERAL ARTSEN 322 - Writing in the Art and Design Professions3
choice - see Requirements*3
Semester 7
MAJOR AREAAD 415 - Advertising Art Direction and Design II1.5
AD 482 - Advertising Concept Development III: TV and Video3
AD 494 - Senior Design Project Research3
AD 466 - Advertising Design Senior Portfolio1.5
RELATED AREACT 431 - Introduction to User Experience Design3
LIBERAL ARTSchoice - see Requirements*3
choice - see Liberal Arts Elective**3
Semester 8
MAJOR AREAAD 467 - Advertising Professional Preparation1.5
AD 491 - Internship4
AD 497 - Advertising Student Competition1.5
AD 498 - Advertising Design Senior Project3
RELATED AREACD 322 - Design Process Technology
  or CT 411 - Design and Interaction
 Total Credits: 66

Fall 2015 Requirements:  See below.

* Liberal Arts: 18 credits

  • English: 3 credits. EN 322. Students must have completed the prerequisites of EN 121 or equivalent, and any additional EN course before taking EN 322.

  • History of Art: 6 credits. CHOICE of one (1) HA course that meets General Education Other World Civilizations requirement (G9), and CHOICE of one (1) additional course.  See the full list of Art/Design History courses under HA: History of Art and Civilization.  
  • Social Sciences: 3 credits. CHOICE of SS 231SS 232SS 237SS 334SS 385 or SS 396.

** Liberal Arts electives: 6 credits. Select Liberal Arts courses from the following subject areas: CH (Chinese), EN (English), FI (Film & Media) - any FI course other than FI 261, 361, 461, 362, and 462, FR (French), HA (History of Art),  HE (Health Education) 201, 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), LA (Liberal Arts), MC (Modern Languages & Cultures), PE (Physical Education & Dance) 215, 216, 217, PL (Philosophy), SC (Science), SP (Spanish), and SS (Social Sciences). See Liberal Arts Courses.