Direct and Interactive Marketing BS Degree Program

http://fitnyc.edu/dm

School of Business and Technology

Applications accepted for fall only.      NYSED: 20809      HEGIS 0509

The major in Direct and Interactive Marketing offers students the opportunity to prepare for entry-level management positions in the marketing departments in a wide variety of industries, including account executives, database marketers, media managers, and market researchers.

Semester 5Credits
MAJOR AREAAC 272 - Research Methods in Integrated Marketing Communications3
DM 211 - Workshop in Direct Marketing3
LIBERAL ARTSchoice - see Speech*3
EN 321 - Strategies of Business Communication3
MA 222 - Statistical Analysis*3
SS 242 - Microeconomics3
Semester 6
MAJOR AREADM 321 - Database Marketing3
DM 331 - Direct Response Copywriting3
RELATED AREAMG 306 - Information Systems: Case Analysis2
LIBERAL ARTSMA 311 - Mathematical Modeling for Business Applications*3
GENERAL EDUCATIONchoice - see Other World Civilizations* G93
Semester 7
MAJOR AREADM 421 - Direct Marketing Finance and Operations3
DM 432 - Direct Response Media Planning3
LIBERAL ARTSPL 431 - Philosophy: Ethics3
choice - see English Literature*3
choice - Liberal Arts Elective3
GENERAL EDUCATIONchoice - see Foreign Language* G83
Semester 8
MAJOR AREADM 433 - Direct Marketing Communications3
DM 435 - Internet Marketing3
choice - Internship**3-4
LIBERAL ARTSchoice - see Foreign Language* 3
GENERAL EDUCATIONchoice - see American History* G103
TOTAL CREDIT REQUIREMENTS
GENERAL EDUCATION9
MAJOR AREA27-28
RELATED AREA2
LIBERAL ARTS27
 Total Credits: 65-66
 

*Fall 2014 Requirements: See below.

FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History. 

American History: 3 credits
CHOICE of EN 271 or 272, or LA 221 or 392 (any one of these meets G10).

English Literature: 3 credits
CHOICE of any 200- or 300-level EN course except Speech.

Foreign Language: 6 credits
Two semesters of the same foreign language, one of which must meet G8.

Mathematics:
Arithmetic proficiency must be completed prior to enrolling in MA 222. Algebra proficiency must be completed prior to enrolling in MA 311.

Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 355, 356, 374, or 393 (any one of these meets G9).

Speech: 3 credits
CHOICE of EN 241, 242, 244, or 342, or a liberal arts elective may be substituted if an equivalent speech course has been taken previously.

**Internship: 3-4 credits
CHOICE of IC 497 or 498.

NOTE:  Business and Technology BS bridge course condition: SS 141 Macroeconomics (this course is the prerequisite for SS 242 Microeconomics at the bachelor degree level).