School of Business and Technology
Applications accepted for fall only. NYSED: 20809 HEGIS 0509
The major in Direct and Interactive Marketing offers students the opportunity to prepare for entry-level management positions in the marketing departments in a wide variety of industries, including account executives, database marketers, media managers, and market researchers.
|MAJOR AREA||AC 272 - Research Methods in Integrated Marketing Communications||3|
|DM 211 - Workshop in Direct Marketing||3|
|LIBERAL ARTS||choice - see Speech*||3|
|EN 321 - Strategies of Business Communication||3|
|MA 222 - Statistical Analysis*||3|
|SS 242 - Microeconomics||3|
|MAJOR AREA||DM 321 - Database Marketing||3|
|DM 331 - Direct Response Copywriting||3|
|RELATED AREA||MG 306 - Information Systems: Case Analysis||2|
|LIBERAL ARTS||MA 311 - Mathematical Modeling for Business Applications*||3|
|GENERAL EDUCATION||choice - see Other World Civilizations* G9||3|
|MAJOR AREA||DM 421 - Direct Marketing Finance and Operations||3|
|DM 432 - Direct Response Media Planning||3|
|LIBERAL ARTS||PL 431 - Philosophy: Ethics||3|
|choice - see English Literature*||3|
|choice - Liberal Arts Elective||3|
|GENERAL EDUCATION||choice - see Foreign Language* G8||3|
|MAJOR AREA||DM 433 - Direct Marketing Communications||3|
|DM 435 - Internet Marketing||3|
|choice - Internship**||3-4|
|LIBERAL ARTS||choice - see Foreign Language*||3|
|GENERAL EDUCATION||choice - see American History* G10||3||TOTAL CREDIT REQUIREMENTS|
*Fall 2014 Requirements: See below.
FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
English Literature: 3 credits
CHOICE of any 200- or 300-level EN course except Speech.
Foreign Language: 6 credits
Two semesters of the same foreign language, one of which must meet G8.