School of Business and Technology

Applications accepted for fall and spring.         NYSED: 00830               CIP: 09.0903 

The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2020. 

Semester 1Credits
MAJOR AREAAC 114 - Marketing for Integrated Marketing Communications3
AC 161 - Multimedia Computing for Advertising and Marketing Communications2
RELATED AREACD 122 - Digital Layout I2
FM 116 - Fashion Business Practices3
GENERAL EDUCATIONMA 222 - Statistical Analysis3
EN 121 - English Composition G13
Semester 2
MAJOR AREAAC 111 - Advertising and Promotion3
AC 141 - Introduction to Journalism3
AC 171 - Mass Communications3
GENERAL EDUCATIONchoice - see Requirements*6
Semester 3
MAJOR AREAAC 221 - Publicity Workshop3
AC 272 - Research Methods in Integrated Marketing Communications3
RELATED AREADM 211 - Workshop in Direct Marketing3
GENERAL EDUCATIONchoice - see Requirements*6
Semester 4
MAJOR AREAAC 222 - Sales Promotion3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
choice - see Requirements*: Major Area Elective(s) or Related Area Elective(s)2
GENERAL EDUCATIONSS 141 - Macroeconomics G43
choice - see Requirements*3
 Total Credits: 64

*Fall 2020 Requirements: see below.

American History:  3 credits
CHOICE of EN 271, EN 272EN 274, or EN 335, or HI 202, HI 203HI 391, HI 392, HI 393, or HI 394

English:  6 credits
EN 121, and CHOICE of any 200- or 300-level English Literature course

History of Art and Civilization:  3 credits
HA 111 or HA 112

Mathematics:  3 credits
MA 222

Science:  3-5 credits
CHOICE of SC 111, SC 112, SC 121, SC 122SC 045/SC 145, SC 032/SC 332SC 253, or SC 326

Social Sciences:  6 credits
SS 131 and SS 141

Major Area Elective(s) or Related Area Elective(s): 2 credits (minimum)

CHOICE of AC 113AC 211AC 242, or AC 262 OR 

Upper Division Alternatives:
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.

Evening/Weekend Option:
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion or visit the FIT website at The sequence of courses is the same as that listed in this catalog.

Upon graduating from the Advertising and Marketing Communications AAS program, students will demonstrate:

  1. Ethical Responsibility:  Students will be aware of how ethics are applied across marketing communications channels.
  2. Marketing Basics: Students will comprehend both the marketing process as well as the component market communications elements.
  3. Marketing Communications Technology: Students will be able to identify the workings of up-to-date technological tools in marketing communications.
  4. Research and Critical Thinking: Students will be able to identify and use various sources of information to substantiate decisions.
  5. Globalism: Students will learn how differences in geographic markets and cultures affect marketing and communication decisions.
  6. Teambuilding: Students will learn to work in teams to be able to allocate tasks and address strengths and weaknesses.