AC 111 — Advertising and Promotion
3 credits; 3 lecture hours
Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2023.
Advertising and Marketing Communications AAS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903 The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2023.
Home Products Development BS Degree Program
...Advertising and Marketing Communications: AC 111 , AC 114 , AC 262 , AC 272 ; Business Enterprise: BE...
Footwear and Accessories Design One-Year AAS Degree Program
...of one of the following: AC 111 , AC 114 , AC 141 , AR 115 , CD 113...
Footwear and Accessories Design AAS Degree Program
...been met) totaling 4 credits: AC 111 , AC 114 , AC 141 , AR 115 , CD 113...
Fashion Business Management One-Year AAS Degree Program
...CHOICE of one (1) course: AC 111 , AC 141 , AC 171 , AR 101 , AR 115...
Fashion Business Management AAS Degree Program
...5-3 credits CHOICE of AC 111 , AC 141 , AC 171 , AR 101 , AR 115...
Entrepreneurship for the Fashion and Design Industries BS Degree Program
...following courses prior to entering the program: AC 111 , MG 153 , and SS 141 Upon...
Production Management: Fashion and Related Industries AAS Degree Program
...Area Elective(s): 3 credits. CHOICE of AC 111 , or FM 116 , FM 203 , FM...