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AC 114 — Introduction to Integrated Marketing Communications

3 credits; 3 lecture hours

This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy.

Fashion Design–Knitwear

...for which prerequisites have been met), or AC 114 , BE 261 , CL 112 , CT 305...