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AC 141 — Introduction to Journalism

3 credits; 3 lecture hours

Students practice the techniques of newsgathering, newswriting, and developing news judgment. News stories, features, editorials, and broadcast writing are covered in discussions and workshops. Skills in copyediting and headline writing are built through student newspaper and off-campus assignments.
Prerequisite(s): EN 121 or EN 142 or EN 362 or ES 129.

Advertising and Marketing Communications AAS Degree Program

School of Business and Technology Applications accepted for fall and spring.         NYSED: 00830               CIP:  09.0903   The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2023.