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AC 221 — Publicity Workshop

3 credits; 3 lecture hours

Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit.
Prerequisite(s): AC 111.

Advertising and Marketing Communications BS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/advertisingandmarketingcommunicationsmajor/

School of Business and Technology Applications accepted for fall and spring.      NYSED: 20788     CIP:  09.0903     Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2022.