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AC 275 — Global Integrated Marketing Communications

3 credits; 3 lecture hours

Challenges and perspectives in global marketing across and within national boundaries as they relate to Integrated Marketing Communications (IMC) practice. The course focuses on cultural, legal, social, economic and competitive factors that affect marketing strategies, the marketing mix and IMC planning in global market environments.
Prerequisite(s): AC 111 and AC 114 and SS 141 or equivalent.