School of Business and Technology

Applications accepted for fall and spring.      NYSED: 00830     CIP: 09.0903

The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. 

The following requirements below are intended for students declared after Fall 2022. If you have already declared your minor, please speak to your academic advisor for assistance.

Semester 1Credits
MAJOR AREAAC 111 - Advertising and Promotion3
AC 114 - Marketing for Integrated Marketing Communications3
AC 141 - Introduction to Journalism3
AC 161 - Multimedia Computing for Advertising and Marketing Communications2
AC 171 - Mass Communications3
RELATED AREAMG 242 - Principles of Accounting3
Semester 2
MAJOR AREAAC 202 - Strategic Planning for Integrated Marketing Communications3
AC 221 - Publicity Workshop3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
AC 272 - Research Methods in Integrated Marketing Communications3
choice - see Major Area Electives* or Related Area Electives*3
 Total Credits: 35

*Fall 2022 Requirements: See below.

Major Area Elective(s) OR Related Area Elective(s): 3 credits
CHOICE of AC 211, AC 242, AC 262, DM 211, FM 116, or IC 297

Evening/Weekend Option:
A two-semester evening/weekend option is available for this degree program (see Curricula Overview or visit the FIT website at The sequence of courses is the same as that listed on this page.

Upon graduating from the Advertising and Marketing Communications AAS program, students will demonstrate:

  1. Ethical Responsibility:  Students will be aware of how ethics are applied across marketing communications channels.
  2. Marketing Basics: Students will comprehend both the marketing process as well as the component market communications elements.
  3. Marketing Communications Technology: Students will be able to identify the workings of up-to-date technological tools in marketing communications.
  4. Research and Critical Thinking: Students will be able to identify and use various sources of information to substantiate decisions.
  5. Globalism: Students will learn how differences in geographic markets and cultures affect marketing and communication decisions.
  6. Teambuilding: Students will learn to work in teams to be able to allocate tasks and address strengths and weaknesses.