Advertising and Marketing Communications AAS Degree Program

 

http://fitnyc.edu/amc

School of Business and Technology

Applications accepted for fall and spring.         NYSED: 00830               CIP: 09.0903 

The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2024. 

Semester 1Credits
MAJOR AREAAC 114 - Introduction to Integrated Marketing Communications3
AC 161 - Multimedia Computing for Advertising and Marketing Communications2
RELATED AREAMG 242 - Principles of Accounting3
GENERAL EDUCATIONEN 131 - English Composition and Rhetoric3
MA 222 - Statistical Analysis3
Semester 2
MAJOR AREAAC 111 - Advertising and Promotion3
AC 141 - Introduction to Journalism3
AC 171 - Mass Communications3
GENERAL EDUCATIONSS 131 - General Psychology3
choice - see Requirements*3
Semester 3
MAJOR AREAAC 221 - Publicity Workshop3
AC 272 - Research Methods in Integrated Marketing Communications3
choice - see Major Area Electives* or Related Area Electives*3
GENERAL EDUCATIONchoice - see Requirements*6
Semester 4
MAJOR AREAAC 202 - Strategic Planning for Integrated Marketing Communications3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
choice - see Major Area Electives* or Related Area Electives*3
GENERAL EDUCATIONSS 141 - Macroeconomics G43
choice - see Requirements*3
TOTAL CREDIT REQUIREMENTS
GENERAL EDUCATION24
MAJOR AREA35
RELATED AREA3
 Total Credits: 62
 

*Fall 2024 Requirements: See below.

FIT's Liberal Arts Requirements for Associate Degree Programs: 24 credits total

  • Three (3) credits EN 131 meets SUNY GE: Communication-Written (COMW) and Communication-Oral (COMO) 
  • Three (3) credits of any 200- or 300-level English Literature course
  • Three (3) credits MA 222 meets SUNY GE: Mathematics (and Quantitative Reasoning) (MATH)
  • Three (3-4) credits SC 111, SC 112, SC 121, SC 122, SC 145, SC 032/SC 332, SC 253, or SC 326  meets SUNY GE: Natural Science (and Scientific Reasoning) (NSCI) 
  • Three (3) credits SUNY GE: Diversity: Equity, Inclusion and Social Justice (DVRS)
  • Nine (9) credits SS 131, SS 141, and SS 206 meets SUNY GE: Social Sciences (SOCS)

Major Area Elective(s) OR Related Area Elective(s): 6 credits (minimum)
CHOICE of AC 211, or AC 222, or AC 242, or AC 262, or AC 275, or DM 211, or FM 116, or IC 297

Evening/Weekend Option
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed in this catalog.

Upper Division Alternatives
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing CommunicationsCosmetics and Fragrance MarketingDirect and Interactive MarketingProduction Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business ManagementHome Products Development, and International Trade and Marketing for the Fashion Industries.