Advertising and Marketing Communications AAS Degree Program
School of Business and Technology
Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2024.
| Semester 1 | Credits | |
|---|---|---|
| MAJOR AREA | AC 114 - Introduction to Integrated Marketing Communications | 3 |
| AC 161 - Multimedia Computing for Advertising and Marketing Communications | 2 | |
| RELATED AREA | MG 242 - Principles of Accounting | 3 |
| GENERAL EDUCATION | EN 131 - English Composition and Rhetoric | 3 |
| MA 222 - Statistical Analysis | 3 | |
| Semester 2 | ||
| MAJOR AREA | AC 111 - Advertising and Promotion | 3 |
| AC 141 - Introduction to Journalism | 3 | |
| AC 171 - Mass Communications | 3 | |
| GENERAL EDUCATION | SS 131 - General Psychology | 3 |
| choice - see Requirements* | 3 | |
| Semester 3 | ||
| MAJOR AREA | AC 221 - Publicity Workshop | 3 |
| AC 272 - Research Methods in Integrated Marketing Communications | 3 | |
| choice - see Major Area Electives* or Related Area Electives* | 3 | |
| GENERAL EDUCATION | choice - see Requirements* | 6 |
| Semester 4 | ||
| MAJOR AREA | AC 202 - Strategic Planning for Integrated Marketing Communications | 3 |
| AC 231 - Advertising Copywriting | 3 | |
| AC 271 - Audiences and Media | 3 | |
| choice - see Major Area Electives* or Related Area Electives* | 3 | |
| GENERAL EDUCATION | SS 141 - Macroeconomics G4 | 3 |
| choice - see Requirements* | 3 | |
| TOTAL CREDIT REQUIREMENTS | ||
| GENERAL EDUCATION | 24 | |
| MAJOR AREA | 35 | |
| RELATED AREA | 3 | |
| Total Credits: | 62 | |
*Fall 2024 Requirements: See below.
FIT's Liberal Arts Requirements for Associate Degree Programs: 24 credits total
- Three (3) credits EN 131 meets SUNY GE: Communication-Written (COMW) and Communication-Oral (COMO)
- Three (3) credits of any 200- or 300-level English Literature course
- Three (3) credits MA 222 meets SUNY GE: Mathematics (and Quantitative Reasoning) (MATH)
- Three (3-4) credits SC 111, SC 112, SC 121, SC 122, SC 145, SC 032/SC 332, SC 253, or SC 326 meets SUNY GE: Natural Science (and Scientific Reasoning) (NSCI)
- Three (3) credits SUNY GE: Diversity: Equity, Inclusion and Social Justice (DVRS)
- Nine (9) credits SS 131, SS 141, and SS 206 meets SUNY GE: Social Sciences (SOCS)
Major Area Elective(s) OR Related Area Elective(s): 6 credits (minimum)
CHOICE of AC 211, or AC 222, or AC 242, or AC 262, or AC 275, or DM 211, or FM 116, or IC 297
Evening/Weekend Option
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed in this catalog.
Upper Division Alternatives
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.