Advertising and Marketing Communications AAS Degree Program
School of Business and Technology
Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2025.
| Semester 1 | Credits | |
|---|---|---|
| MAJOR AREA | AC 114 - Introduction to Integrated Marketing Communications | 3 |
| AC 161 - Multimedia Computing for Advertising and Marketing Communications | 2 | |
| RELATED AREA | MG 242 - Principles of Accounting | 3 |
| GENERAL EDUCATION | EN 131 - English Composition and Rhetoric | 3 |
| MA 222 - Statistical Analysis | 3 | |
| Semester 2 | ||
| MAJOR AREA | AC 111 - Advertising and Promotion | 3 |
| AC 141 - Introduction to Journalism | 3 | |
| AC 171 - Mass Communications | 3 | |
| GENERAL EDUCATION | PY 131 - General Psychology | 3 |
| choice - see Requirements | 3 | |
| Semester 3 | ||
| MAJOR AREA | AC 221 - Publicity Workshop | 3 |
| AC 272 - Research Methods in Integrated Marketing Communications | 3 | |
| choice - see Major Area Electives or Related Area Electives | 3 | |
| GENERAL EDUCATION | choice - see Requirements | 6 |
| Semester 4 | ||
| MAJOR AREA | AC 202 - Strategic Planning for Integrated Marketing Communications | 3 |
| AC 231 - Advertising Copywriting | 3 | |
| AC 271 - Audiences and Media | 3 | |
| choice - see Major Area Electives or Related Area Electives | 3 | |
| GENERAL EDUCATION | EC 141 - Macroeconomics | 3 |
| choice - see Requirements | 3 | |
| TOTAL CREDIT REQUIREMENTS | ||
| GENERAL EDUCATION | 24 | |
| MAJOR AREA | 35 | |
| RELATED AREA | 3 | |
| Total Credits: | 62 | |
Fall 2025 Requirements: See below.
Major Area Elective(s) OR Related Area Elective(s): 6 credits (minimum)
CHOICE of AC 211, or AC 222, or AC 242, or AC 262, or AC 275, or DM 211, or FM 116, or IC 297
FIT's Liberal Arts Requirements for Associate Degree Programs: 24 credits total
- Three (3) credits EN 131 meets SUNY GE: Communication-Written (COMW) and Communication-Oral (COMO)
- Three (3) credits of any 200- or 300-level English Literature course
- Three (3) credits MA 222 meets SUNY GE: Mathematics (and Quantitative Reasoning) (MATH)
- Three (3-4) credits SC 111, SC 112, SC 121, SC 122, SC 145, SC 032/SC 332, SC 253, or SC 326 meets SUNY GE: Natural Science (and Scientific Reasoning) (NSCI)
- Three (3) credits SUNY GE: Diversity: Equity, Inclusion and Social Justice (DVRS)
- Nine (9) credits EC 141, PY 131, and PY 206 meets SUNY GE: Social Sciences (SOCS)
Evening/Weekend Option
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed in this catalog.
Upper Division Alternatives
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.
Upon graduating from the Advertising and Marketing Communications AAS program, students will demonstrate:
- Ethical Responsibility: Students will be aware of how ethics are applied across marketing communications channels.
- Marketing Basics: Students will comprehend both the marketing process as well as the component market communications elements.
- Marketing Communications Technology: Students will be able to identify the workings of up-to-date technological tools in marketing communications.
- Research and Critical Thinking: Students will be able to identify and use various sources of information to substantiate decisions.
- Globalism: Students will learn how differences in geographic markets and cultures affect marketing and communication decisions.
- Teambuilding: Students will learn to work in teams to be able to allocate tasks and address strengths and weaknesses.