School of Business and Technology
Applications accepted for fall and spring. NYSED: 00830 HEGIS 5008
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of Fall 2018.
| Semester 1 | Credits | |
|---|---|---|
| MAJOR AREA | AC 114 - Marketing for Integrated Marketing Communications | 3 |
| AC 161 - Multimedia Computing for Advertising and Marketing Communications | 2 | |
| RELATED AREA | CD 122 - Digital Layout I | 2 |
| FM 116 - Fashion Business Practices | 3 | |
| GENERAL EDUCATION | MA 222 - Statistical Analysis | 3 |
| EN 121 - English Composition G1 | 3 | |
| Semester 2 | ||
| MAJOR AREA | AC 111 - Advertising and Promotion | 3 |
| AC 141 - Introduction to Journalism | 3 | |
| AC 171 - Mass Communications | 3 | |
| GENERAL EDUCATION | choice - see Requirements* | 6 |
| Semester 3 | ||
| MAJOR AREA | AC 221 - Publicity Workshop | 3 |
| AC 272 - Research Methods in Integrated Marketing Communications | 3 | |
| RELATED AREA | DM 211 - Workshop in Direct Marketing | 3 |
| GENERAL EDUCATION | choice - see Requirements* | 6 |
| Semester 4 | ||
| MAJOR AREA | AC 222 - Sales Promotion | 3 |
| AC 231 - Advertising Copywriting | 3 | |
| AC 271 - Audiences and Media | 3 | |
| choice - see Major Area Electives** or Related Area Electives** | 2 | |
| GENERAL EDUCATION | SS 141 - Macroeconomics G4 | 3 |
| choice - see Requirements* | 3 | |
| TOTAL CREDIT REQUIREMENTS | ||
| GENERAL EDUCATION | 24 | |
| MAJOR AREA | 31 | |
| RELATED AREA | 8 | |
| HEALTH AND/OR PHYS. ED | 1 | |
| Total Credits: | 64 | |
*Fall 2018 Requirements: see below
American History: 3 credits
CHOICE of EN 271, EN 272, or EN 274, or HI 202, HI 391, HI 392, HI 393, or HI 394
English: 6 credits
EN 121, and CHOICE of EN 231, EN 232, EN 233, EN 234, EN 235, EN 236, EN 238, EN 253, EN 273, EN 275, EN 331, EN 333, EN 334, EN 335, or EN 373
History of Art and Civilization: 3 credits
HA 111 or HA 112
Mathematics: 3 credits
MA 222
Science: 3 - 5 credits
CHOICE of SC 111, SC 112, SC 121, SC 122, SC 045/SC 145, SC 032/SC 332, SC 253, or SC 326
Social Sciences: 6 credits
SS 131 and SS 141
**Major Area Electives OR ** Related Area Electives: 2 credits (minimum)
CHOICE of AC 113, AC 211, AC 242, or AC 262 OR CHOICE of IC 296, IC 297, or IC 298
Upper Division Alternatives:
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.
Evening/Weekend Option:
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed in this catalog.
IF YOU ARE A HIGH SCHOOL STUDENT
You may not apply directly to the bachelor's degree program. High school students should apply to a two-year Associate in Applied Science (AAS) degree program and after completing that degree, with a minimum GPA of 2.0, apply to the two-year bachelor's program in Advertising and Marketing Communications.
IF YOU HAVE AN AAS FROM FIT
In Advertising and Marketing Communications: You may apply to the AMC BS program.
In another Business and Technology major or an AAS in Communication Design: You may apply to the AMC BS program. You will be required to complete the following bridge courses prior to the sixth semester:
- AC 111 Advertising and Promotion
- AC 221 Publicity Workshop
- AC 231 Advertising Copywriting
- AC 271 Audiences and Media
See your academic advisor for more information.
In any other AAS program: You may apply to the AMC BS program after completing the one-year AAS program in Advertising and Marketing Communications. See your academic advisor for information.
IF YOU HAVE CREDITS OR A DEGREE FROM ANOTHER COLLEGE
You may apply to the AMC BS program as a transfer student if you meet one of the following criteria by the time you enroll at FIT:
- you will have an associate or bachelor's degree from a regionally-accredited college in a program that is equivalent to the AMC AAS program. Certain prerequisite or equivalent courses in the major area must be completed.
- you will have earned at least 60 credits toward a bachelor's degree in an equivalent or related program at a regionally accredited college.
A college program is equivalent if it contains the same major area and liberal arts distribution as the FIT Advertising and Marketing Communications program. Applicants from college programs that are not equivalent must apply to the AAS program.
Please note that FIT AAS students receive priority admissions consideration.