School of Business and Technology
Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2020.
| Semester 1 | Credits | |
|---|---|---|
| MAJOR AREA | AC 114 - Marketing for Integrated Marketing Communications | 3 |
| AC 161 - Multimedia Computing for Advertising and Marketing Communications | 2 | |
| RELATED AREA | CD 122 - Digital Layout I | 2 |
| FM 116 - Fashion Business Practices | 3 | |
| GENERAL EDUCATION | MA 222 - Statistical Analysis | 3 |
| EN 121 - English Composition G1 | 3 | |
| Semester 2 | ||
| MAJOR AREA | AC 111 - Advertising and Promotion | 3 |
| AC 141 - Introduction to Journalism | 3 | |
| AC 171 - Mass Communications | 3 | |
| GENERAL EDUCATION | choice - see Requirements* | 6 |
| Semester 3 | ||
| MAJOR AREA | AC 221 - Publicity Workshop | 3 |
| AC 272 - Research Methods in Integrated Marketing Communications | 3 | |
| RELATED AREA | DM 211 - Workshop in Direct Marketing | 3 |
| GENERAL EDUCATION | choice - see Requirements* | 6 |
| Semester 4 | ||
| MAJOR AREA | AC 222 - Sales Promotion | 3 |
| AC 231 - Advertising Copywriting | 3 | |
| AC 271 - Audiences and Media | 3 | |
| choice - see Requirements*: Major Area Elective(s) or Related Area Elective(s) | 2 | |
| GENERAL EDUCATION | SS 141 - Macroeconomics G4 | 3 |
| choice - see Requirements* | 3 | |
| TOTAL CREDIT REQUIREMENTS | ||
| GENERAL EDUCATION | 24 | |
| MAJOR AREA | 31 | |
| RELATED AREA | 8 | |
| HEALTH AND/OR PHYS. ED | 1 | |
| Total Credits: | 64 | |
*Fall 2020 Requirements: see below.
American History: 3 credits
CHOICE of EN 271, EN 272, EN 274, or EN 335, or HI 202, HI 203, HI 391, HI 392, HI 393, or HI 394
English: 6 credits
EN 121, and CHOICE of any 200- or 300-level English Literature course
History of Art and Civilization: 3 credits
HA 111 or HA 112
Mathematics: 3 credits
MA 222
Science: 3-5 credits
CHOICE of SC 111, SC 112, SC 121, SC 122, SC 045/SC 145, SC 032/SC 332, SC 253, or SC 326
Social Sciences: 6 credits
SS 131 and SS 141
Major Area Elective(s) or Related Area Elective(s): 2 credits (minimum)
CHOICE of AC 113, AC 211, AC 242, or AC 262 OR IC 297
Upper Division Alternatives:
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.
Evening/Weekend Option:
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed in this catalog.
Upon graduating from the Advertising and Marketing Communications AAS program, students will demonstrate:
- Ethical Responsibility: Students will be aware of how ethics are applied across marketing communications channels.
- Marketing Basics: Students will comprehend both the marketing process as well as the component market communications elements.
- Marketing Communications Technology: Students will be able to identify the workings of up-to-date technological tools in marketing communications.
- Research and Critical Thinking: Students will be able to identify and use various sources of information to substantiate decisions.
- Globalism: Students will learn how differences in geographic markets and cultures affect marketing and communication decisions.
- Teambuilding: Students will learn to work in teams to be able to allocate tasks and address strengths and weaknesses.