This is an archived copy of the 2018-19 catalog. To access the most recent version of the catalog, please visit

School of Business and Technology

Applications accepted for fall and spring.      NYSED: 20788     HEGIS 0509   

The major in Advertising and Marketing Communications provides students with the knowledge and skills necessary to apply for entry-level positions in the communications industry, such as advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of Fall 2018. 

Semester 5Credits
MAJOR AREAAC 361 - Computer Applications for Marketing Communications2
AC 362 - Video Studio Production G63
RELATED AREADM 435 - Internet Marketing3
LIBERAL ARTSSS 242 - Microeconomics3
MA 311 - Mathematical Modeling for Business Applications3
choice - see Liberal Arts / Foreign Language* 3
Semester 6
MAJOR AREAAC 321 - Principles of Public Relations3
choice - see Major Area Electives**3
LIBERAL ARTSMA 321 - Data Analysis for Business Applications3
choice - see Liberal Arts / Foreign Language*3
choice - see Liberal Arts *3
Semester 7
MAJOR AREAchoice - See Internship or Major Area Electives**6
LIBERAL ARTSchoice - see Liberal Arts*9
Semester 8
MAJOR AREAAC 411 - Brand Management3
choice - see Internship or Major Area Electives **3
LIBERAL ARTSchoice - see Liberal Arts electives*9
 Total Credits: 62

Fall 2018 Requirements:  see below

* Liberal Arts: 36 credits

  • Economics: 6 credits.  SS 242 and CHOICE of SS 343SS 443SS 445, or SS 446
  • Writing: 3 credits.  CHOICE of one of the following Writing courses: FI 256EN 321EN 361EN 362EN 363, or EN 364
  • Foreign Language: 6 credits.  Two semesters of the same foreign language, one of which must meet General Education Foreign Language requirement (G8)
  • Mathematics: 6 credits.  Mathematics Proficiency must be completed prior to enrolling in MA 311 or MA 321MA 222 and Mathematics Proficiency must be completed prior to enrolling in MA 321
  • Other World Civilizations: 3 credits.  CHOICE of SS 353SS 354SS 355, SS 356SS 374, SS 378, or SS 446
  • Psychology: 3 credits.   SS 237
  • Liberal Arts electives: 9 credits.  Select THREE (3) Liberal Arts courses from the following subject areas:  

CH (Chinese), EN (English), FI (Film & Media) - any FI course other than FI 261, 361, 461, 362, and 462, FR (French), HA (History of Art),  HE (Health Education) 201, 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), LA (Liberal Arts), MC (Modern Languages & Cultures), PE (Physical Education & Dance) 215, 216, 217, PL (Philosophy), SC (Science), SP (Spanish), and SS (Social Science). See Liberal Arts Courses.

** Major Area Electives/Internship: 12 credits

  • CHOICE of four (4) courses:  AC 232 Radio and TV Copywriting Workshop (3 cr.)AC 291 Campaign Plans and Presentations (3 cr.)AC 341 Magazine Journalism (3 cr.), AC 400 Feature Journalism: Writing Lifestyle and Arts ArticlesAC 412 Creative Strategies (3 cr.)AC 413 Corporate Communications (3 cr.)AC 423 Special Events Marketing Public Relations (3 cr.)AC 424 Marketing Communications: An International Perspective (4 cr.)AC 425 Marketing Communications in China (3 cr.)AC 461 Electronic Media Production (3 cr.)AC 462 Video Field Production (3 cr.)AC 471 Media Planning (3 cr.), or AC 472 Social Media for Integrated Marketing Communications (3 cr.) or IC 497 Senior Internship C: Career Planning 

Evening/Weekend Option:

An evening/weekend option is available for this degree program. The sequence of courses is the same as that listed on this page.

NOTE: Communication Design Foundation AAS graduates and School of Business and Technology AAS graduates not from the Advertising and Marketing Communications AAS major must complete AC 111, AC 221, AC 231, AC 271 prior to semester 6.  These and any prerequisites for AMC BS courses must be completed first. 
For all other FIT students interested in the BS program, the one-year program in Advertising and Marketing Communications must be completed first.


You may not apply directly to the bachelor's degree program. High school students should apply to a two-year Associate in Applied Science (AAS) degree program and after completing that degree, with a minimum GPA of 2.0, apply to the two-year bachelor's program in Advertising and Marketing Communications. 


In Advertising and Marketing Communications: You may apply to the AMC BS program.

In another Business and Technology major or an AAS in Communication Design:  You may apply to the AMC BS program. You will be required to complete the following bridge courses prior to the sixth semester:

See your academic advisor for more information.

In any other AAS program:  You may apply to the AMC BS program after completing the one-year AAS program in Advertising and Marketing Communications.  See your academic advisor for information.


You may apply to the AMC BS program as a transfer student if you meet one of the following criteria by the time you enroll at FIT:

  • you will have an associate or bachelor's degree from a regionally-accredited college in a program that is equivalent to the AMC AAS program. Certain prerequisite or equivalent courses in the major area must be completed.
  • you will have earned at least 60 credits toward a bachelor's degree in an equivalent or related program at a regionally accredited college.

A college program is equivalent if it contains the same major area and liberal arts distribution as the FIT Advertising and Marketing Communications program. Applicants from college programs that are not equivalent must apply to the AAS program.

Please note that FIT AAS students receive priority admissions consideration.

Apply now