Search Results

AC 361 — Computer Applications for Marketing Communications

2 credits; 1 lecture and 2 lab hours

AC 361 is an intermediate level computer course designed to improve skills in word processing, spreadsheets, desktop publishing and presentation through the use of marketing communications case studies. Emphasis will be on using software applications to solve marketing communications problems and to enhance target audience communication and response.
Prerequisite(s): AC 161 or MG 153.

Advertising and Marketing Communications BS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/advertisingandmarketingcommunicationsmajor/

School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.

Search Results

AC 361 — Computer Applications for Marketing Communications

Advertising and Marketing Communications BS Degree Program

Entrepreneurship for the Fashion and Design Industries BS Degree Program

Tuition and Fees

Cosmetics and Fragrance Marketing BS Degree Program

Packaging Design BFA Degree Program

Print Options