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AC 361 — Computer Applications for Marketing Communications

2 credits; 1 lecture and 2 lab hours

AC 361 is an intermediate level computer course designed to improve skills in word processing, spreadsheets, desktop publishing and presentation through the use of marketing communications case studies. Emphasis will be on using software applica­tions to solve marketing communi­ca­tions problems and to enhance target audience communication and response.
Prerequisite(s): AC 161 or MG 153.

Advertising and Marketing Communications BS Degree Program

School of Business and Technology Applications accepted for fall and spring.      NYSED: 20788     CIP:  09.0903     Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2023. 

Home Products Development BS Degree Program

...Communications: AC 111 , AC 114 , AC 262 , AC...311 , EP 360 , EP 361 ; Fashion Business Management...

Tuition and Fees

...Access program fee (for courses AC 161 , and AC 361 ) $106.40 per course International...

Packaging Design BFA Degree Program

...322 , EN 325 , EN 361 , EN 362 , EN...Advertising and Marketing Communications ( AC ); Animation, Interactive Media...