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School of Business and Technology

Applications accepted for fall and spring.      NYSED: 20788     HEGIS 0509

The major in Advertising and Marketing Communications provides students with the knowledge and skills necessary to apply for entry-level positions in the communications industry, such as advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management.

This curriculum applies to students entering in Fall 2014 only. Currently enrolled FIT students should refer to the FIT catalogue of their entering year .

Semester 1Credits
MAJOR AREAAC 114 - Marketing for Integrated Marketing Communications3
AC 161 - Multimedia Computing for Advertising and Marketing Communications2
RELATED AREAFM 116 - Fashion Business Practices3
CD 122 - Digital Layout I2
GENERAL EDUCATIONEN 121 - English Composition G13
MA 222 - Statistical Analysis G23
Semester 2
MAJOR AREAAC 111 - Advertising and Promotion3
AC 141 - Journalism3
AC 171 - Mass Communications3
GENERAL EDUCATIONchoice see Requirements*6
Semester 3
MAJOR AREAAC 221 - Publicity Workshop3
AC 272 - Research Methods in Integrated Marketing Communications3
RELATED AREADM 211 - Workshop in Direct Marketing3
GENERAL EDUCATIONchoice see Requirements*6
Semester 4
MAJOR AREAAC 222 - Sales Promotion3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
choice see Major Area electives**3-4
GENERAL EDUCATIONSS 141 - Macroeconomics3
choice see Requirements*3
 Total Credits: 65-66


FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History. 

American History: 3 credits
CHOICE of EN 271, 272, or 274, or HI 202, 391, 392, 393, 394 (any one of these meets G10).

English/Speech: 6 credits
EN 121 (G1), and CHOICE of EN 241, 242, 243, 244, or 245.

History of Art and Civilization: 3 credits
HA 111 or 112 (either one meets G5).

Mathematics: 3 credits
MA 222 (G2).

Science:  3-5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).

Social Sciences: 3 credits
CHOICE of SS 131, 151, or 171 (any one of these meets G4).

**Major Area Electives:
CHOICE of AC 113 211 242 , or 262 , or IC 297  or 298 .

Upper Division Alternatives:  Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications Cosmetics and Fragrance Marketing Direct and Interactive Marketing Production Management: Fashion and Related Industries , and Textile Development and Marketing . By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Merchandising Management Home Products Development , and International Trade and Marketing for the Fashion Industries .