http://fitnyc.edu/amc

School of Business and Technology

Applications accepted for fall and spring.         NYSED: 00830               HEGIS 5008 

The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of Fall 2018. 

 
Semester 1Credits
MAJOR AREAAC 114 - Marketing for Integrated Marketing Communications3
AC 161 - Multimedia Computing for Advertising and Marketing Communications2
RELATED AREACD 122 - Digital Layout I2
FM 116 - Fashion Business Practices3
GENERAL EDUCATIONMA 222 - Statistical Analysis3
EN 121 - English Composition G13
Semester 2
MAJOR AREAAC 111 - Advertising and Promotion3
AC 141 - Introduction to Journalism3
AC 171 - Mass Communications3
GENERAL EDUCATIONchoice - see Requirements*6
Semester 3
MAJOR AREAAC 221 - Publicity Workshop3
AC 272 - Research Methods in Integrated Marketing Communications3
RELATED AREADM 211 - Workshop in Direct Marketing3
GENERAL EDUCATIONchoice - see Requirements*6
Semester 4
MAJOR AREAAC 222 - Sales Promotion3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
choice - see Major Area Electives** or Related Area Electives**2
GENERAL EDUCATIONSS 141 - Macroeconomics G43
choice - see Requirements*3
TOTAL CREDIT REQUIREMENTS
GENERAL EDUCATION24
MAJOR AREA31
RELATED AREA8
HEALTH AND/OR PHYS. ED1
 Total Credits: 64
 

*Fall 2018 Requirements: see below

American History:  3 credits
CHOICE of EN 271, EN 272, or EN 274, or HI 202, HI 391, HI 392, HI 393, or HI 394

English:  6 credits
EN 121, and CHOICE of EN 231, EN 232, EN 233, EN 234, EN 235, EN 236, EN 238, EN 253, EN 273, EN 275, EN 331, EN 333, EN 334EN 335, or EN 373

History of Art and Civilization:  3 credits
HA 111 or HA 112

Mathematics:  3 credits
MA 222

Science:  3 - 5 credits
CHOICE of SC 111, SC 112, SC 121, SC 122SC 045/SC 145, SC 032/SC 332SC 253, or SC 326

Social Sciences:  6 credits
SS 131 and SS 141

**Major Area Electives OR ** Related Area Electives: 2 credits (minimum)

CHOICE of AC 113AC 211AC 242, or AC 262 OR CHOICE of IC 296IC 297, or IC 298

Upper Division Alternatives:
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.

Evening/Weekend Option:
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed in this catalog.

IF YOU ARE A HIGH SCHOOL STUDENT

You may not apply directly to the bachelor's degree program. High school students should apply to a two-year Associate in Applied Science (AAS) degree program and after completing that degree, with a minimum GPA of 2.0, apply to the two-year bachelor's program in Advertising and Marketing Communications. 

IF YOU HAVE AN AAS FROM FIT

In Advertising and Marketing Communications: You may apply to the AMC BS program.

In another Business and Technology major or an AAS in Communication Design:  You may apply to the AMC BS program. You will be required to complete the following bridge courses prior to the sixth semester:

See your academic advisor for more information.

In any other AAS program:  You may apply to the AMC BS program after completing the one-year AAS program in Advertising and Marketing Communications.  See your academic advisor for information.

IF YOU HAVE CREDITS OR A DEGREE FROM ANOTHER COLLEGE

You may apply to the AMC BS program as a transfer student if you meet one of the following criteria by the time you enroll at FIT:

  • you will have an associate or bachelor's degree from a regionally-accredited college in a program that is equivalent to the AMC AAS program. Certain prerequisite or equivalent courses in the major area must be completed.
  • you will have earned at least 60 credits toward a bachelor's degree in an equivalent or related program at a regionally accredited college.

A college program is equivalent if it contains the same major area and liberal arts distribution as the FIT Advertising and Marketing Communications program. Applicants from college programs that are not equivalent must apply to the AAS program.

Please note that FIT AAS students receive priority admissions consideration.

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