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School of Business and Technology

Applications accepted for fall and spring.      NYSED: 20788     HEGIS 0509

The major in Advertising and Marketing Communications provides students with the knowledge and skills necessary to apply for entry-level positions in the communications industry, such as advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management.

This curriculum applies to students entering in Fall 2014 only. Currently enrolled FIT students should refer to the FIT catalogue of their entering year

Semester 1Credits
MAJOR AREAAC 111 - Advertising and Promotion3
AC 114 - Marketing for Integrated Marketing Communications3
AC 141 - Journalism3
AC 171 - Mass Communications3
RELATED AREACD 122 - Digital Layout I2
FM 116 - Fashion Business Practices3
Semester 2
MAJOR AREAAC 221 - Publicity Workshop3
AC 222 - Sales Promotion3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
AC 272 - Research Methods in Integrated Marketing Communications3
choice see Major Area Electives*3-4
 Total Credits: 35-36

*Major Area Electives:
CHOICE of AC 113 242 262 341 , or 362 , or IC 297  or 298 .