School of Business and Technology
Applications accepted for fall and spring. NYSED: 20788 HEGIS 0509
The major in Advertising and Marketing Communications provides students with the knowledge and skills necessary to apply for entry-level positions in the communications industry, such as advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management.
This curriculum applies to students entering in Fall 2014 only. Currently enrolled FIT students should refer to the FIT catalogue of their entering year .
| Semester 1 | Credits | |
|---|---|---|
| MAJOR AREA | AC 114 - Marketing for Integrated Marketing Communications | 3 |
| AC 161 - Multimedia Computing for Advertising and Marketing Communications | 2 | |
| RELATED AREA | FM 116 - Fashion Business Practices | 3 |
| CD 122 - Digital Layout I | 2 | |
| GENERAL EDUCATION | EN 121 - English Composition G1 | 3 |
| MA 222 - Statistical Analysis G2 | 3 | |
| Semester 2 | ||
| MAJOR AREA | AC 111 - Advertising and Promotion | 3 |
| AC 141 - Journalism | 3 | |
| AC 171 - Mass Communications | 3 | |
| GENERAL EDUCATION | choice see Requirements* | 6 |
| Semester 3 | ||
| MAJOR AREA | AC 221 - Publicity Workshop | 3 |
| AC 272 - Research Methods in Integrated Marketing Communications | 3 | |
| RELATED AREA | DM 211 - Workshop in Direct Marketing | 3 |
| GENERAL EDUCATION | choice see Requirements* | 6 |
| Semester 4 | ||
| MAJOR AREA | AC 222 - Sales Promotion | 3 |
| AC 231 - Advertising Copywriting | 3 | |
| AC 271 - Audiences and Media | 3 | |
| choice see Major Area electives** | 3-4 | |
| GENERAL EDUCATION | SS 141 - Macroeconomics | 3 |
| choice see Requirements* | 3 | |
| TOTAL CREDIT REQUIREMENTS | ||
| GENERAL EDUCATION | 24 | |
| MAJOR AREA | 32-33 | |
| RELATED AREA | 8 | |
| HEALTH AND/OR PHYS. ED | 1 | |
| Total Credits: | 65-66 | |
*Requirements
FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
American History: 3 credits
CHOICE of EN 271, 272, or 274, or HI 202, 391, 392, 393, 394 (any one of these meets G10).
English/Speech: 6 credits
EN 121 (G1), and CHOICE of EN 241, 242, 243, 244, or 245.
History of Art and Civilization: 3 credits
HA 111 or 112 (either one meets G5).
Mathematics: 3 credits
MA 222 (G2).
Science: 3-5 credits
CHOICE of SC 111, 112, 121, 122, 045/145, or 032/332 (any one of these meets G3).
Social Sciences: 3 credits
CHOICE of SS 131, 151, or 171 (any one of these meets G4).
**Major Area Electives:
CHOICE of AC 113
, 211
, 242
, or 262
, or IC 297
or 298
.
Upper Division Alternatives: Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications , Cosmetics and Fragrance Marketing , Direct and Interactive Marketing , Production Management: Fashion and Related Industries , and Textile Development and Marketing . By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Merchandising Management , Home Products Development , and International Trade and Marketing for the Fashion Industries .