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AC 222 — Sales Promotion
3 credits; 3 lecture hours
Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed.
Prerequisite(s): AC 111.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.
Advertising and Marketing Communications AAS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903 The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2025.
Advertising and Marketing Communications One-Year AAS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903 The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. The following requirements below are intended for students declared after fall 2025. If you have already declared your minor, please speak to your academic advisor for assistance.
Fashion Business Management AAS Degree Program
...CHOICE of AC 111 , AC 141 , AC 171...201 , FM 213 , FM 222 , FM 223 , FM...
Fashion Business Management One-Year AAS Degree Program
...1) course: AC 111 , AC 141 , AC 171...201 , FM 213 , FM 222 , FM 223 , FM...
Cosmetics and Fragrance Marketing BS Degree Program
...Mathematics: 9 credits. MA 222 * MA 311 MA...credits. IC 497 or AC 321 , DM 435...
Entrepreneurship for the Fashion and Design Industries BS Degree Program
...Entrepreneurship 3 RELATED AREA AC 311 - Integrated...Mathematics: 9 credits . MA 222 * MA 311 or...
Direct and Interactive Marketing BS Degree Program
...meets SUNY G2* MA 222 * MA 311 Natural...to entering the program: AC 114 and EC...
Production Management: Fashion and Related Industries AAS Degree Program
...6 credits. CHOICE of AC 111 , or FM...Three (3) credits MA 222 meets SUNY GE...