School of Business and Technology
Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2021.
| Semester 1 | Credits | |
|---|---|---|
| MAJOR AREA | AC 111 - Advertising and Promotion | 3 |
| AC 114 - Marketing for Integrated Marketing Communications | 3 | |
| AC 141 - Introduction to Journalism | 3 | |
| AC 161 - Multimedia Computing for Advertising and Marketing Communications | 2 | |
| AC 171 - Mass Communications | 3 | |
| RELATED AREA | MG 242 - Principles of Accounting | 3 |
| Semester 2 | ||
| MAJOR AREA | AC 202 - Strategic Planning for Integrated Marketing Communications | 3 |
| AC 221 - Publicity Workshop | 3 | |
| AC 231 - Advertising Copywriting | 3 | |
| AC 271 - Audiences and Media | 3 | |
| AC 272 - Research Methods in Integrated Marketing Communications | 3 | |
| choice - see Major Area Elective(s)* or Related Area Elective(s)* | 3 | |
| TOTAL CREDIT REQUIREMENTS | ||
| MAJOR AREA | 32 | |
| RELATED AREA | 3 | |
| Total Credits: | 35 | |
*Major Area Elective(s) OR Related Area Elective(s): 3 credits
CHOICE of AC 211, AC 242, AC 262, DM 211, IC 297, or FM 116
A two-semester evening/weekend option is available for this degree program (see Curricula Overview or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.
Upon graduating from the Advertising and Marketing Communications AAS program, students will demonstrate:
- Ethical Responsibility: Students will be aware of how ethics are applied across marketing communications channels.
- Marketing Basics: Students will comprehend both the marketing process as well as the component market communications elements.
- Marketing Communications Technology: Students will be able to identify the workings of up-to-date technological tools in marketing communications.
- Research and Critical Thinking: Students will be able to identify and use various sources of information to substantiate decisions.
- Globalism: Students will learn how differences in geographic markets and cultures affect marketing and communication decisions.
- Teambuilding: Students will learn to work in teams to be able to allocate tasks and address strengths and weaknesses.