This is an archived copy of the 2020-21 catalog. To access the most recent version of the catalog, please visit http://catalog.fitnyc.edu/.

http://fitnyc.edu/amc

School of Business and Technology

Applications accepted for fall and spring.      NYSED: 00830     CIP: 09.0903

The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2020.  

 
Semester 1Credits
MAJOR AREAAC 111 - Advertising and Promotion3
AC 114 - Marketing for Integrated Marketing Communications3
AC 141 - Introduction to Journalism3
AC 171 - Mass Communications3
RELATED AREACD 122 - Digital Layout I2
FM 116 - Fashion Business Practices3
Semester 2
MAJOR AREAAC 221 - Publicity Workshop3
AC 222 - Sales Promotion3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
AC 272 - Research Methods in Integrated Marketing Communications3
choice - see Major Area Elective(s)* or Related Area Elective(s)*3
TOTAL CREDIT REQUIREMENTS
RELATED AREA5
MAJOR AREA30
 Total Credits: 35

*Fall Requirements: See below.

Major Area Elective(s) OR Related Area Elective(s): 3 credits:
CHOICE of AC 113, AC 211, AC 242, AC 262, or IC 297

Evening/Weekend Option:
A two-semester evening/weekend option is available for this degree program (see Curricula Overview or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed on this page.

Upon graduating from the Advertising and Marketing Communications AAS program, students will demonstrate:

  1. Ethical Responsibility:  Students will be aware of how ethics are applied across marketing communications channels.
  2. Marketing Basics: Students will comprehend both the marketing process as well as the component market communications elements.
  3. Marketing Communications Technology: Students will be able to identify the workings of up-to-date technological tools in marketing communications.
  4. Research and Critical Thinking: Students will be able to identify and use various sources of information to substantiate decisions.
  5. Globalism: Students will learn how differences in geographic markets and cultures affect marketing and communication decisions.
  6. Teambuilding: Students will learn to work in teams to be able to allocate tasks and address strengths and weaknesses.