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School of Business and Technology

Applications accepted for fall and spring.      NYSED: 00830     HEGIS 5008

The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of Fall 2018.  

Semester 1Credits
MAJOR AREAAC 111 - Advertising and Promotion3
AC 114 - Marketing for Integrated Marketing Communications3
AC 141 - Introduction to Journalism3
AC 171 - Mass Communications3
RELATED AREACD 122 - Digital Layout I2
FM 116 - Fashion Business Practices3
Semester 2
MAJOR AREAAC 221 - Publicity Workshop3
AC 222 - Sales Promotion3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
AC 272 - Research Methods in Integrated Marketing Communications3
choice - see Major Area Electives* or Related Area Electives**2
 Total Credits: 34

*Major Area Electives  OR **Related Area Electives: 2 credits (minimum)

 CHOICE of AC 113AC 242AC 262AC 341, or AC 362, or CHOICE of IC 296IC 297, or IC 298

Evening/Weekend Option:

A two-semester evening/weekend option is available for this degree program (see Curricula Overview or visit the FIT website at The sequence of courses is the same as that listed on this page.

If you are a high school student

You may not apply directly to the bachelor's degree program. High school students should apply to a two-year Associate in Applied Science (AAS) degree program and after completing that degree, with a minimum GPA of 2.0, apply to the two-year bachelor's program in Advertising and Marketing Communications. 

If you have an AAS from FIT

In Advertising and Marketing Communications: You may apply to the AMC BS program.

In another Business and Technology major or an AAS in Communication Design:  You may apply to the AMC BS program. You will be required to complete the following bridge courses prior to the sixth semester:

See your academic advisor for more information.

In any other AAS program:  You may apply to the AMC BS program after completing the one-year AAS program in Advertising and Marketing Communications.  See your academic advisor for information.


You may apply to the AMC BS program as a transfer student if you meet one of the following criteria by the time you enroll at FIT:

  • you will have an associate or bachelor's degree from a regionally-accredited college in a program that is equivalent to the AMC AAS program. Certain prerequisite or equivalent courses in the major area must be completed.
  • you will have earned at least 60 credits toward a bachelor's degree in an equivalent or related program at a regionally accredited college.

A college program is equivalent if it contains the same major area and liberal arts distribution as the FIT Advertising and Marketing Communications program. Applicants from college programs that are not equivalent must apply to the AAS program.

Please note that FIT AAS students receive priority admissions consideration.

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