3 credits; 3 lecture hours
Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries. Students examine the major trends revolutionizing international marketing, the evolution of international companies into global firms, and the expanding role of e-commerce. The role of intercultural communication and negotiation styles in global marketing strategies is studied in detail.
...324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443 , JD 101...
...324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443 , JD 101...
...324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443 , JD 101...
...324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443 , JD 101...
...program in the sportswear concentration is offered in...Milan) 2.5 FF 322 - 20th Century Style...
...in Florence, and semesters 7 and 8 in...Applications or MA 322 - Statistics, Machine Learning...
...for positions in the communications industry in advertising...304 , EN 321 , EN 322 , EN 324 , EN...
...FM 329 , FM 431 , IN 312 , IN 313 , IN 322 or IN 342 Liberal Arts...
...324 , IC 497 , IN 312 , IN 322 , IN 342 , IN 400 , IN 443 , JD 101...
...202 , ID 151 , ID 322 , IL 127 , IL 133 , IL 181 , IN 312 , JD 101...
...Brand Management in Cosmetics and Fragrance (in the...Applications or MA 322 - Statistics, Machine Learning...
...50.0406 The major in Photography and Related...LIBERAL ARTS EN 322 - Writing for Art...
...52.1902 The major in Fashion Business Management...Applications or MA 322 - Statistics, Machine Learning...
...20464 CIP: 52.1909 In the Home Products...MAJOR AREA HP 322 - Home Products Brand...
...50.0602 The major in Film and Media...319 , FI 320 , FI 322 , FI 323 , FI...
...as stylists for positions in a number of...of HA 305 , HA 322 , HA 342 , HA...
...19.0902 The major in Production Management: Fashion...203 , FM 303 , FM 322 , HP 201 , IC...
...50.0404 The major in Packaging Design prepares...of EN 266 , EN 322 , EN 325 , EN...
...prepare students for positions in design, product development...202 , ID 151 , ID 322 , IL 127 , IL...
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