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IN 322 — Global Marketing

3 credits; 3 lecture hours

Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries. Students examine the major trends revolutionizing international marketing, the evolution of international companies into global firms, and the expanding role of e-commerce. The role of intercultural communication and negotiation styles in global marketing strategies is studied in detail.

Fashion Design/Milan

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignmilanandnewyork-sportswear/

...program in the sportswear concentration is offered in...Milan) 2.5 FF 322 - 20th Century Style...

Cosmetics and Fragrance Marketing BS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/cosmeticsandfragrancemarketingmajor/

...Brand Management in Cosmetics and Fragrance (in the...Applications   or MA 322 - Statistics, Machine Learning...

Fashion Business Management BS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashionmerchandisingmanagementmajor/

...52.1902 The major in Fashion Business Management...Applications   or MA 322 - Statistics, Machine Learning...

Brand Design Minor

http://catalog.fitnyc.edu/undergraduate/minors/art-design/multi-sensory/

...in ways that can never be achieved in...II 3 CT 322 - Digital Design: Visual...

Packaging Design BFA Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/packagingdesignmajor/

...50.0404 The major in Packaging Design prepares...of EN 266 , EN 322 , EN 325 , EN...

Footwear and Accessories Design AAS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/twoyearassociatedegreeprograms/accessoriesdesignmajor/

...prepare students for positions in design, product development...202 , ID 151 , ID 322 , IL 127 , IL...