School of Art and Design
Applications accepted for fall only. NYSED: 00594 HEGIS 1009
The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity and digital design courses that include UX/UI and product design. Curriculum below is for the entering class of Fall 2019.
| Semester 5 | Credits | |
|---|---|---|
| MAJOR AREA | AD 381 - Creative Principles | 3 |
| AD 383 - Strategy Planning and Brand Campaigns | 2 | |
| RELATED AREA | CT 300 - Typography for Digital Content Design | 2 |
| CT 321 - Print and Digital Production | 2 | |
| CT 371 - Introduction to Kinetic Typography | 3 | |
| LIBERAL ARTS | choice - see History of Art* (G9) | 3 |
| choice - see Social Sciences* | 3 | |
| Semester 6 | ||
| MAJOR AREA | AD 315 - Art Direction and Design | 3 |
| AD 382 - Art and Copy | 2 | |
| RELATED AREA | CT 341 - Design for Web-based User Interface | 3 |
| CT 372 - Typography for Digital Product Design | 2 | |
| LIBERAL ARTS | choice - see English* | 3 |
| choice - see Liberal Arts Electives** | 3 | |
| Semester 7 | ||
| MAJOR AREA | AD 466 - Senior Portfolio | 2 |
| AD 482 - TV and Viral Videos | 3 | |
| AD 494 - Senior Thesis Project Planning | 2 | |
| RELATED AREA | CT Elective*** | 2 |
| LIBERAL ARTS | choice - see Liberal Arts Electives** | 3 |
| choice - see History of Art* | 3 | |
| Semester 8 | ||
| MAJOR AREA | AD 497 - Student Competition | 3 |
| AD 498 - Senior Project | 3 | |
| choice - see Major Area Electives**** | 2-3 | |
| choice - see Major Area Electives**** | 2-3 | |
| RELATED AREA | choice - see Related Area Electives*** | 2 |
| TOTAL CREDIT REQUIREMENTS | ||
| MAJOR AREA | 27-29 | |
| RELATED AREA | 16 | |
| LIBERAL ARTS | 18 | |
| Total Credits: | 61-63 | |
Fall 2019 Requirements: see below
* Liberal Arts: 18 credits
-
English: 3 credits. CHOICE of 200- or 300-level EN writing course in semester 6
- History of Art: 6 credits. CHOICE of one (1) HA course that meets General Education Other World Civilizations requirement (G9), and CHOICE of one (1) additional course. See the full list of Art/Design History courses under HA: History of Art and Civilization
- Social Sciences: 3 credits. CHOICE of SS 231, SS 232, SS 237, SS 334, SS 385 or SS 396.
** Liberal Arts electives: 6 credits. Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: AB (Arabic), CH (Chinese), EN (English), FI (Film & Media) - any FI course other than FI 205, 261, 361, 461, 362, and 462, FR (French), HA (History of Art), HE (Health Education) 201, 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), MC (Modern Languages & Cultures), PE (Physical Education & Dance) 215, 216, 217, PL (Philosophy), PO (Portuguese), SC (Science), SP (Spanish), and SS (Social Science). See Liberal Arts Courses
***Related Area Electives: 2 credits
CHOICE of any eligible course (for which prerequisites have been met) in Computer Graphics (CG), Creative Technology (CT), Entrepreneurship (EP), Fashion Design (FD), Fashion Business Management (FM), FI 261, Fine Arts (FA), Graphic Design (GD), Home Products Development (HP), Illustration (IL), Interior Design (ID), Jewelry Design (JD), Menswear (MW), Packaging Design (PK), Photography and the Digital Image (PH), Textile/Surface Design (TD), Textile Development and Marketing (TS and TT), Toy Design (TY), or Visual Presentation and Exhibition Design (VP)
***CT Elective. 2 credits: CHOICE of CT 411 CT 412, or CT 431
****Major Area Electives: 4-6 credits. CHOICE two (2) courses from AD 491, AD 402, AD 403, AD 404,or any course approved as a Major Area Elective.
Students who complete the Advertising and Digital Design BFA program will be able to:
- Implement planning and research as the groundwork for the creative process.
- Develop art, copy, and technology solutions to solve social and client problems.
- Create executions, with an emphasis on contemporary design, that produce brand differentiation.
- Implement creative tools and innovative methodologies that design imaginative work in an on-demand industry.
- Identify the media channels for an effective integrated campaign.
- Assemble an advertising portfolio for both traditional and digital platforms.