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School of Business and Technology

Applications accepted for fall only.      NYSED: 20809      HEGIS 0509 

The major in Direct and Interactive Marketing offers students the opportunity to prepare for entry-level management positions in the marketing departments in a wide variety of industries, including account executives, database marketers, media managers, and market researchers. Curriculum below is for the entering class of Fall 2017. 

Semester 5Credits
MAJOR AREADM 211 - Workshop in Direct Marketing3
RELATED AREAAC 272 - Research Methods in Integrated Marketing Communications3
LIBERAL ARTSEN 321 - Strategies of Business Communication3
MA 222 - Statistical Analysis3
SS 242 - Microeconomics3
choice - see Liberal Arts / Speech*3
Semester 6
MAJOR AREADM 321 - Database Marketing3
DM 331 - Direct Response Copywriting3
RELATED AREAMG 306 - Information Systems: Case Analysis2
LIBERAL ARTSMA 311 - Mathematical Modeling for Business Applications3
choice - see Other World Civilizations* G93
Semester 7
MAJOR AREADM 421 - Direct Marketing Finance and Operations3
DM 432 - Direct Response Media Planning3
LIBERAL ARTSchoice - see English Literature*3
choice - see Foreign Language* G83
choice - Liberal Arts elective*3
Semester 8
MAJOR AREADM 433 - Direct Marketing Communications3
DM 435 - Internet Marketing3
LIBERAL ARTSPL 431 - Philosophy: Ethics3
choice - see American History* G103
choice - see Foreign Language* 3
 Total Credits: 62

Fall 2017 Requirements:  See below

* Liberal Arts:  36 credits.

  • Economics: 3 credits.  SS 242
  • English: 6 credits.  EN 321 and CHOICE of any 200- or 300-level EN course except Speech
  • Foreign Language: 6 credits. Two semesters of the same foreign language, one of which must meet General Education Foreign Language requirement (G8)
  • Mathematics: 6 credits.   MA 222 and MA 311
  • Philosophy: 3 credits. PL 431
  • Speech: 3 credits. CHOICE of EN 241, 242, 244, 245, or 342, or a liberal arts elective may be substituted if an equivalent speech course has been taken previously
  • Liberal Arts elective: 9 credits.  Select Liberal Arts courses from the following subject areas: CH (Chinese), EN (English), FI (Film & Media) - any FI course other than FI 261, 361, 461, 362, and 462, FR (French), HA (History of Art),  HE (Health Education) 201, 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), LA (Liberal Arts), MC (Modern Languages & Cultures), PE (Physical Education & Dance) 215, 216, 217, PL (Philosophy), SC (Science), SP (Spanish), and SS (Social Science). See Liberal Arts Courses

NOTE:  Students must have taken the following courses prior to entering the program:  AC 111 Advertising and Promotion (3 cr.) or AC 114 Marketing for Integrated Marketing Communications (3 cr.) and SS 141 Macroeconomics (3 cr.)