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School of Art and Design

Applications accepted for fall only.      NYSED: 00594      HEGIS 1009 

The Advertising Design program offers students the opportunity to prepare for careers as art directors, designers, and copywriters in advertising, public relations, broadcasting, marketing, branding, interactive media, and journalism. Curriculum below is for the entering class of Fall 2017. 

Semester 5Credits
MAJOR AREAAD 381 - Creative Principles3
AD 383 - Strategy Planning and Brand Campaigns2
RELATED AREACT 300 - Introduction to Digital Typography2
CT 371 - Introduction to Kinetic Typography3
CT 321 - Print and Digital Production2
LIBERAL ARTSchoice - see History of Art* (OWC)3
choice - see Social Sciences*3
Semester 6
MAJOR AREAAD 315 - Art Direction and Design3
AD 382 - Art and Copy2
RELATED AREACT 341 - Design for Screen-Based Media3
CT 372 - Advanced Digital Typography2
LIBERAL ARTSEN 322 - Writing in the Art and Design Professions3
choice - see Liberal Arts Electives**3
Semester 7
MAJOR AREAAD 466 - Senior Portfolio2
AD 482 - TV and Viral Videos3
AD 494 - Senior Thesis Project Planning2
LIBERAL ARTSchoice - see Liberal Arts Electives**3
choice - see History of Art*3
Semester 8
MAJOR AREAAD 497 - Student Competition3
AD 498 - Senior Project3
choice - see Major Area Electives****2-3
choice - see Major Area Electives****2-3
RELATED AREAchoice - see Related Area Electives***2
 Total Credits: 61-63

Fall 2017 Requirements:  See below

* Liberal Arts: 18 credits

  • English: 3 credits. EN 322. Students must have completed the prerequisites of EN 121 or equivalent, and any additional EN course before taking EN 322

  • History of Art: 6 credits. CHOICE of one (1) HA course that meets General Education Other World Civilizations requirement (G9), and CHOICE of one (1) additional course.  See the full list of Art/Design History courses under HA: History of Art and Civilization  
  • Social Sciences: 3 credits. CHOICE of SS 231SS 232SS 237SS 334SS 385 or SS 396.

** Liberal Arts electives: 6 credits. Select Liberal Arts courses (for which prerequisites have been met) from the following subject areas: CH (Chinese), EN (English), FI (Film and Media) - any FI course other than FI 261, 361, 461, 362, and 462, FR (French), HA (History of Art),  HE (Health Education) HE 201HE 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), LA (Liberal Arts), MC (Modern Languages and Cultures), PE (Physical Education and Dance) PE 215, PE 216PE 217, PL (Philosophy), SC (Science), SP (Spanish), and SS (Social Sciences). See Liberal Arts Courses

***Related Area Electives: 2 credits
CHOICE of any eligible course (for which prerequisites have been met) in Computer Graphics (CG), Entrepreneurship (EP), Fashion Design (FD), Fashion Business Management (FM), Film and Media (FI), Fine Arts (FA), Graphic Design (GD), Home Products Development (HP), Illustration (IL), Interior Design (ID), Jewelry Design (JD), Menswear (MW), Packaging Design (PK), Photography and the Digital Image (PH), Textile/Surface Design (TD), Textile Development and Marketing (TS and TT), Toy Design (TY), or Visual Presentation and Exhibition Design (VP)

***CT Elective. 2 credits: CHOICE of  CT 412CT 441, or CT 431

****Major Area Electives: 4-6 credits. CHOICE two (2) courses from AD 491AD 402, AD 403AD 404, or any course approved as a Major Area Elective.