School of Business and Technology
Applications accepted for fall and spring. NYSED: 20788 HEGIS 0509
The major in Advertising and Marketing Communications provides students with the knowledge and skills necessary to apply for entry-level positions in the communications industry, such as advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of Fall 2017.
| Semester 5 | Credits | |
|---|---|---|
| MAJOR AREA | AC 361 - Computer Applications for Marketing Communications | 2 |
| AC 362 - Video Studio Production G6 | 3 | |
| RELATED AREA | DM 435 - Internet Marketing | 3 |
| LIBERAL ARTS | SS 242 - Microeconomics | 3 |
| MA 311 - Mathematical Modeling for Business Applications | 3 | |
| choice - see Liberal Arts / Foreign Language* | 3 | |
| Semester 6 | ||
| MAJOR AREA | AC 321 - Principles of Public Relations | 3 |
| choice - see Major Area Electives** | 3 | |
| LIBERAL ARTS | MA 321 - Data Analysis for Business Applications | 3 |
| choice - see Liberal Arts / Foreign Language* | 3 | |
| choice - see Liberal Arts * | 3 | |
| Semester 7 | ||
| MAJOR AREA | choice - See Major Area Electives** | 6 |
| LIBERAL ARTS | choice - see Liberal Arts* | 9 |
| Semester 8 | ||
| MAJOR AREA | AC 411 - Brand Management | 3 |
| choice - see Major Area Electives ** | 6 | |
| LIBERAL ARTS | choice - see Liberal Arts electives* | 6 |
| TOTAL CREDIT REQUIREMENTS | ||
| MAJOR AREA | 26 | |
| RELATED AREA | 3 | |
| LIBERAL ARTS | 33 | |
| Total Credits: | 62 | |
Fall 2017 Requirements: See below
* Liberal Arts: 36 credits
- Economics: 6 credits. SS 242 and CHOICE of SS 343, 443, 445, or 446
- Writing: 3 credits. CHOICE of one of the following Writing courses: FI 256, EN 321, EN 361, EN 362, EN 363, or EN 364
- Foreign Language: 6 credits. Two semesters of the same foreign language, one of which must meet General Education Foreign Language requirement (G8)
- Mathematics: 6 credits. Algebra proficiency must be completed prior to enrolling in MA 311 or 321. MA 222 must be completed prior to enrolling in MA 321
- Other World Civilizations: 3 credits. CHOICE of SS 353, 354, 355, 356, 374, 378, or 446
- Psychology: 3 credits. SS 237
- Liberal Arts electives: 9 credits. Select THREE (3) Liberal Arts courses from the following subject areas:
CH (Chinese), EN (English), FI (Film & Media) - any FI course other than FI 261, 361, 461, 362, and 462, FR (French), HA (History of Art), HE (Health Education) 201, 301, IT (Italian), JA (Japanese), MU (Music), HI (History), MA (Math), LA (Liberal Arts), MC (Modern Languages & Cultures), PE (Physical Education & Dance) 215, 216, 217, PL (Philosophy), SC (Science), SP (Spanish), and SS (Social Science). See Liberal Arts Courses
** Major Area Electives/Internship: 12 credits
- CHOICE of four (4) courses: AC 232 Radio and TV Copywriting Workshop (3 cr.) , AC 291 Campaign Plans and Presentations (3 cr.) , AC 341 Magazine Journalism (3 cr.) , AC 412 Creative Strategies (3 cr.) , AC 413 Corporate Communications (3 cr.) , AC 423 Special Events Marketing Public Relations (3 cr.) , AC 424 Marketing Communications: An International Perspective (4 cr.) , AC 425 Marketing Communications in China (3 cr.) , AC 461 Electronic Media Production (3 cr.) , AC 462 Video Field Production (3 cr.) , AC 471 Media Planning (3 cr.) , or AC 472 Social Media for Integrated Marketing Communications (3 cr.) or IC 497 Senior Internship C: Career Planning
Evening/Weekend Option:
An evening/weekend option is available for this degree program. The sequence of courses is the same as that listed on this page.