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School of Business and Technology

Applications accepted for fall only.      NYSED: 20809      HEGIS 0509

The major in Direct and Interactive Marketing offers students the opportunity to prepare for entry-level management positions in the marketing departments in a wide variety of industries, including account executives, database marketers, media managers, and market researchers.

Semester 5Credits
MAJOR AREAAC 272 - Research Methods in Integrated Marketing Communications3
DM 211 - Workshop in Direct Marketing3
LIBERAL ARTSchoice - see Speech*3
EN 321 - Strategies of Business Communication3
MA 222 - Statistical Analysis*3
SS 242 - Microeconomics3
Semester 6
MAJOR AREADM 321 - Database Marketing3
DM 331 - Direct Response Copywriting3
RELATED AREAMG 306 - Information Systems: Case Analysis2
LIBERAL ARTSMA 311 - Mathematical Modeling for Business Applications*3
GENERAL EDUCATIONchoice - see Other World Civilizations* G93
Semester 7
MAJOR AREADM 421 - Direct Marketing Finance and Operations3
DM 432 - Direct Response Media Planning3
LIBERAL ARTSPL 431 - Philosophy: Ethics3
choice - see English Literature*3
choice - Liberal Arts Elective3
GENERAL EDUCATIONchoice - see Foreign Language* G83
Semester 8
MAJOR AREADM 433 - Direct Marketing Communications3
DM 435 - Internet Marketing3
choice - Internship**3-4
LIBERAL ARTSchoice - see Foreign Language* 3
GENERAL EDUCATIONchoice - see American History* G103
 Total Credits: 65-66

*Fall 2014 Requirements: See below.

FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History. 

American History: 3 credits
CHOICE of EN 271 or 272, or LA 221 or 392 (any one of these meets G10).

English Literature: 3 credits
CHOICE of any 200- or 300-level EN course except Speech.

Foreign Language: 6 credits
Two semesters of the same foreign language, one of which must meet G8.

Arithmetic proficiency must be completed prior to enrolling in MA 222. Algebra proficiency must be completed prior to enrolling in MA 311.

Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 355, 356, 374, or 393 (any one of these meets G9).

Speech: 3 credits
CHOICE of EN 241, 242, 244, or 342, or a liberal arts elective may be substituted if an equivalent speech course has been taken previously.

**Internship: 3-4 credits
CHOICE of IC 497 or 498.

NOTE:  Business and Technology BS bridge course condition: SS 141 Macroeconomics (this course is the prerequisite for SS 242 Microeconomics at the bachelor degree level).