This is an archived copy of the 2014-15 catalog. To access the most recent version of the catalog, please visit

School of Business and Technology

Applications accepted for fall and spring.      NYSED: 20788     HEGIS 0509

The major in Advertising and Marketing Communications provides students with the knowledge and skills necessary to apply for entry-level positions in the communications industry, such as advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management.

Semester 5Credits
MAJOR AREAAC 361 - Computer Applications and Interactive Technologies for Marketing Communications2
AC 362 - Video Studio Production G63
RELATED AREADM 435 - Internet Marketing3
LIBERAL ARTSMA 311 - Mathematical Modeling for Business Applications3
SS 242 - Microeconomics3
GENERAL EDUCATIONchoice - see Foreign Language* G83
Semester 6
MAJOR AREAAC 321 - Principles of Public Relations3
choice - see Major Area Electives**3
RELATED AREABL 343 - Introduction to Business Law3
LIBERAL ARTSMA 321 - Data Analysis for Business Applications3
choice - see Foreign Language*3
choice - see Requirements*3
Semester 7
MAJOR AREAAC 411 - Brand Management3
and choice - see Internship***3-4
or choice - see Major Area Electives** 
LIBERAL ARTSchoice - see Requirements*6
GENERAL EDUCATIONchoice - see Other World Civilizations* G93
Semester 8
MAJOR AREAchoice - see Major Area Electives**3
and choice - see Internship***3-4
or choice - see Major Area Electives** 
LIBERAL ARTSPL 431 - Philosophy: Ethics G73
choice - see Requirements*6
 Total Credits: 65-67

*Fall 2014 Requirements: See below.

FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History. 

Economics: 3 credits 

CHOICE of SS 343 or 443.

Writing/Literature: 6 credits
CHOICE of one of the following Writing courses: FI 256EN 321EN 361EN 362EN 363, or EN 364.
CHOICE of one of the following Literature courses: EN 231EN 232EN 233EN 234EN 235EN 236EN 238EN 273EN 331EN 333EN 334EN 371, or FI 221.

Foreign Language: 6 credits
Two semesters of the same foreign language, one of which must meet G8.

Algebra proficiency must be completed prior to enrolling in MA 311 or 321MA 222 must be completed prior to enrolling in MA 321

Other World Civilizations: 3 credits
CHOICE of SS 353354356, or 374 (any one of these meets G9).

Psychology: 6 credits
SS 131 and SS 237


Major Area Electives: 9 credits
CHOICE of three: AC 232, 291, 341, 412, 413, 423, 424, 425, 461, 462, or 471.


Internship: 3-4 credits
CHOICE of either IC 497 or IC 498. One Internship course is required and must be taken in either the seventh or eighth semester.

Evening/Weekend Option:

A four-semester evening/weekend option is available for this degree program (see Curricula or visit the FIT website at ). The sequence of courses is the same as that listed on this page.

NOTE: Communication Design Foundation and School of Business and Technology students must complete AC 111, 221, 231, and 271 prior to semester 6. All other FIT students must complete the one-year program in Advertising and Marketing Communications prior to semester 6.

Students who did not receive an AAS in Advertising and Marketing Communications may also choose from the following electives, provided all prerequisites have been met: AC 211, 242, or 262.

Business and Technology BS bridge course condition: SS 141 Macroeconomics (this course is the prerequisite for SS 242 Microeconomics at the bachelor degree level).