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School of Art and Design

Applications accepted for fall only.      NYSED: 00594      HEGIS 1009

The Advertising Design program offers students the opportunity to prepare for careers as art directors, designers, and copywriters in advertising, public relations, broadcasting, marketing, branding, interactive media, and journalism.

Semester 5Credits
MAJOR AREAAD 381 - Advertising Concept Development I3.5
RELATED AREACD 371 - Advanced Typography I1.5
CT 321 - Print and Digital Production2
CT 371 - Introduction to Kinetic Typography3
AC 231 - Advertising Copywriting3
GENERAL EDUCATION/ART HISTORYchoice - see Other World Civilizations* G93
choice - see Social Sciences*3
Semester 6
MAJOR AREAAD 315 - Advertising Art Direction and Design I1.5
AD 382 - Advertising Concept Development II1.5
AD 383 - Communications Strategy Planning and Brand Campaigns3.5
RELATED AREACD 372 - Advanced Typography II1.5
CT 341 - Design for Screen-Based Media3
GENERAL EDUCATION/ART HISTORYEN 322 - Writing in the Art and Design Professions3
choice - see History of Art and Civilization*3
Semester 7
MAJOR AREAAD 415 - Advertising Art Direction and Design II1.5
AD 482 - Advertising Concept Development III: TV and Video3
AD 494 - Senior Design Project Research3
AD 466 - Advertising Design Senior Portfolio1.5
RELATED AREACT 431 - Introduction to User Experience Design3
GENERAL EDUCATION/ART HISTORYchoice - see Liberal Arts Elective*3
choice - see American History* G103
Semester 8
MAJOR AREAAD 467 - Advertising Professional Preparation1.5
AD 491 - Internship4
AD 497 - Advertising Student Competition1.5
AD 498 - Advertising Design Senior Project3
RELATED AREACD 322 - Design Process Technology
  or CT 411 - Design and Interaction
 Total Credits: 66

*Fall 2014 Requirements: See below.

FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History. 

Liberal Arts Elective: 3 credits
CHOICE of any non-HA liberal arts course

American History: 3 credits
CHOICE of any non-HA course that meets General Education American History requirement (G10).

Foreign Language:
The General Education Foreign Language requirement (G8) has been waived for the Advertising Design major.

Other World Civilizations: 3 credits
CHOICE of HA 121, 221, 223, 224, 225, 226, or any other HA course that meets General Education Other World Civilizations requirement (G9).

Social Sciences: 3 credits
CHOICE of SS 231, SS 232, SS 237, SS 334, SS 385 or SS 396