School of Business and Technology
Applications accepted for fall only. NYSED: 20809 HEGIS 0509
The major in Direct and Interactive Marketing offers students the opportunity to prepare for entry-level management positions in the marketing departments in a wide variety of industries, including account executives, database marketers, media managers, and market researchers.
| Semester 5 | Credits | |
|---|---|---|
| MAJOR AREA | AC 272 - Research Methods in Integrated Marketing Communications | 3 |
| DM 211 - Workshop in Direct Marketing | 3 | |
| LIBERAL ARTS | choice - see Speech* | 3 |
| EN 321 - Strategies of Business Communication | 3 | |
| MA 222 - Statistical Analysis* | 3 | |
| SS 242 - Microeconomics | 3 | |
| Semester 6 | ||
| MAJOR AREA | DM 321 - Database Marketing | 3 |
| DM 331 - Direct Response Copywriting | 3 | |
| RELATED AREA | MG 306 - Information Systems: Case Analysis | 2 |
| LIBERAL ARTS | MA 311 - Mathematical Modeling for Business Applications* | 3 |
| GENERAL EDUCATION | choice - see Other World Civilizations* G9 | 3 |
| Semester 7 | ||
| MAJOR AREA | DM 421 - Direct Marketing Finance and Operations | 3 |
| DM 432 - Direct Response Media Planning | 3 | |
| LIBERAL ARTS | PL 431 - Philosophy: Ethics | 3 |
| choice - see English Literature* | 3 | |
| choice - Liberal Arts Elective | 3 | |
| GENERAL EDUCATION | choice - see Foreign Language* G8 | 3 |
| Semester 8 | ||
| MAJOR AREA | DM 433 - Direct Marketing Communications | 3 |
| DM 435 - Internet Marketing | 3 | |
| choice - Internship** | 3-4 | |
| LIBERAL ARTS | choice - see Foreign Language* | 3 |
| GENERAL EDUCATION | choice - see American History* G10 | 3 | TOTAL CREDIT REQUIREMENTS |
| GENERAL EDUCATION | 9 | |
| MAJOR AREA | 27-28 | |
| RELATED AREA | 2 | |
| LIBERAL ARTS | 27 | |
| Total Credits: | 65-66 | |
*Fall 2014 Requirements: See below.
FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
American History: 3 credits
CHOICE of EN 271 or 272, or LA 221 or 392 (any one of these meets G10).
English Literature: 3 credits
CHOICE of any 200- or 300-level EN course except Speech.
Foreign Language: 6 credits
Two semesters of the same foreign language, one of which must meet G8.
Mathematics:
Arithmetic proficiency must be completed prior to enrolling in MA 222. Algebra proficiency must be completed prior to enrolling in MA 311.
Other World Civilizations: 3 credits
CHOICE of SS 353, 354, 355, 356, 374, or 393 (any one of these meets G9).
Speech: 3 credits
CHOICE of EN 241, 242, 244, or 342, or a liberal arts elective may be substituted if an equivalent speech course has been taken previously.
**Internship: 3-4 credits
CHOICE of IC 497 or 498.
NOTE: Business and Technology BS bridge course condition: SS 141 Macroeconomics (this course is the prerequisite for SS 242 Microeconomics at the bachelor degree level).