School of Art and Design
Applications accepted for fall only. NYSED: 00594 HEGIS 1009
The Advertising Design program offers students the opportunity to prepare for careers as art directors, designers, and copywriters in advertising, public relations, broadcasting, marketing, branding, interactive media, and journalism.
| Semester 5 | Credits | |
|---|---|---|
| MAJOR AREA | AD 381 - Advertising Concept Development I | 3.5 |
| RELATED AREA | CD 371 - Advanced Typography I | 1.5 |
| CT 321 - Print and Digital Production | 2 | |
| CT 371 - Introduction to Kinetic Typography | 3 | |
| AC 231 - Advertising Copywriting | 3 | |
| GENERAL EDUCATION/ART HISTORY | choice - see Other World Civilizations* G9 | 3 |
| choice - see Social Sciences* | 3 | |
| Semester 6 | ||
| MAJOR AREA | AD 315 - Advertising Art Direction and Design I | 1.5 |
| AD 382 - Advertising Concept Development II | 1.5 | |
| AD 383 - Communications Strategy Planning and Brand Campaigns | 3.5 | |
| RELATED AREA | CD 372 - Advanced Typography II | 1.5 |
| CT 341 - Design for Screen-Based Media | 3 | |
| GENERAL EDUCATION/ART HISTORY | EN 322 - Writing in the Art and Design Professions | 3 |
| choice - see History of Art and Civilization* | 3 | |
| Semester 7 | ||
| MAJOR AREA | AD 415 - Advertising Art Direction and Design II | 1.5 |
| AD 482 - Advertising Concept Development III: TV and Video | 3 | |
| AD 494 - Senior Design Project Research | 3 | |
| AD 466 - Advertising Design Senior Portfolio | 1.5 | |
| RELATED AREA | CT 431 - Introduction to User Experience Design | 3 |
| GENERAL EDUCATION/ART HISTORY | choice - see Liberal Arts Elective* | 3 |
| choice - see American History* G10 | 3 | |
| Semester 8 | ||
| MAJOR AREA | AD 467 - Advertising Professional Preparation | 1.5 |
| AD 491 - Internship | 4 | |
| AD 497 - Advertising Student Competition | 1.5 | |
| AD 498 - Advertising Design Senior Project | 3 | |
| RELATED AREA | CD 322 - Design Process Technology or CT 411 - Design and Interaction | 2 | TOTAL CREDIT REQUIREMENTS |
| GENERAL EDUCATION/ART HISTORY | 18 | |
| MAJOR AREA | 29 | |
| RELATED AREA | 19 | |
| Total Credits: | 66 | |
*Fall 2014 Requirements: See below.
FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
Liberal Arts Elective: 3 credits
CHOICE of any non-HA liberal arts course
American History: 3 credits
CHOICE of any non-HA course that meets General Education American History requirement (G10).
Foreign Language:
The General Education Foreign Language requirement (G8) has been waived for the Advertising Design major.
Other World Civilizations: 3 credits
CHOICE of HA 121, 221, 223, 224, 225, 226, or any other HA course that meets General Education Other World Civilizations requirement (G9).
Social Sciences: 3 credits
CHOICE of SS 231, SS 232, SS 237, SS 334, SS 385 or SS 396