Multi-sensory Branding Minor

The rapid advancements in creative technologies has enabled brands to engage their target audiences in ways that can never be achieved in the past. Multi-sensory branding is the art and science of engaging human senses holistically. By activating all of the available sensory channels, brands can stimulate and communicate their message through multiple senses at once, helping their audiences to “experience” their identity in more profound and memorable ways. This minor consists of five courses and each of the classes focus on one aspect of the new frontier of brand experience design. 

The following requirements below are intended for students beginning fall 2024.

To declare your minor, please speak to your academic advisor for assistance.

C.J. Yeh

Christie Shin

CT 305 - Digital Design: Visual Communication3
CT 322 - Digital Design: Visual Storytelling3
CT 342 - 3D Brand Identity Design3
CT 350 - Sonic Branding3
 Total Credits: 14

Students from the Communication Design Foundation AAS program will have the option to take CT230 UX Writing and CT411 Design and Interaction as substitutions for CT305 and CT322.
*Semesterly course offerings are subject to change.