Multi-sensory Branding, Minor

The rapid advancements in creative technologies has enabled brands to engage their target audiences in ways that can never be achieved in the past. Multi-sensory branding is the art and science of engaging human senses holistically. By activating all of the available sensory channels, brands can stimulate and communicate their message through multiple senses at once, helping their audiences to “experience” their identity in more profound and memorable ways. This minor consists of five courses and each of the classes focus on one aspect of the new frontier of brand experience design.

Minor Coordinator:
CJ Yeh
chinjuz_yeh@fitnyc.edu

Credits
TOTAL CREDIT REQUIREMENTS
CT 303 - DYNAMIC BRANDING2
CT 342 - 3D Brand Identity Design3
CT 350 - Sonic Branding3
CT 305 - Digital Design: Visual Communication3
CT 322 - Digital Design: Visual Storytelling3
 Total Credits: 14