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IN 322 — Global Marketing

3 credits; 3 lecture hours

Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries. Students examine the major trends revolutionizing international marketing, the evolution of international companies into global firms, and the expanding role of e-commerce. The role of intercultural communication and negotiation styles in global marketing strategies is studied in detail.

Fashion Design/Milan

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignmilanandnewyork-sportswear/

...program in the sportswear concentration is offered in...Milan) 2.5 FF 322 - 20th Century Style...

Film and Media BS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/filmmediamajor/

...credits in liberal arts 60-62 credits in...319 , FI 320 , FI 322 , FI 323 , FI...

Packaging Design BFA Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/packagingdesignmajor/

...50.0404 The major in Packaging Design prepares...of EN 266 , EN 322 , EN 325 , EN...

Footwear and Accessories Design AAS Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/twoyearassociatedegreeprograms/accessoriesdesignmajor/

...prepare students for positions in design, product development...151 , ID 158 , ID 322 , IL 127 , IL...