Search Results

Fashion Design/Milan–Knitwear

...program in the knitwear concentration is offered in...Design Development 2 FF 322 - 20th Century Style...

Packaging Design BFA Degree Program

...50.0404 The major in Packaging Design prepares...of EN 266 , EN 322 , EN 325 , EN...

EN 322 — Writing in the Art and Design Professions

3 credits; 3 lecture hours

Art and Design students analyze a variety of professional situations in order to create competitive marketing materials, persuasive presentations, and reader-appropriate correspondence. They also develop strategies for producing effective proposals and briefs through guided research and descriptive writing practice. Students develop strategies for using available technologies.
Prerequisite(s): EN 121 or ES 129 or equivalent, and any additional EN course.

IN 322 — Global Marketing

3 credits; 3 lecture hours

Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries. Students examine the major trends revolutionizing international marketing, the evolution of international companies into global firms, and the expanding role of e-commerce. The role of intercultural communication and negotiation styles in global marketing strategies is studied in detail.