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IN 322 — Global Marketing

3 credits; 3 lecture hours

Introduction to the research techniques and implementation strategies practiced in global marketing by the fashion and related industries. Students examine the major trends revolutionizing international marketing, the evolution of international companies into global firms, and the expanding role of e-commerce. The role of intercultural communication and negotiation styles in global marketing strategies is studied in detail.

Fashion Design/Milan–Knitwear

...program in the knitwear concentration is offered in...Design Development 2 FF 322 - 20th Century Style...

Packaging Design BFA Degree Program

...50.0404 The major in Packaging Design prepares...of EN 266 , EN 322 , EN 325 , EN...