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AD 217 — Advertising and Digital Design: Principles, Processes, and Practices

2 credits; 1 lecture and 2 lab hours

This course introduces students to the disciplines, work environment, and creative workflow of advertising and digital design. Students are presented with brand communication challenges and learn to work in the new creative team of art directors, writers, and experience designers to apply both narrative and systematic creative thinking to deliver creative solutions for brand messaging as well as digital products such as mobile apps.
Corequisite(s): PK 216.

Advertising and Digital Design BFA Degree Program

https://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/advertisingdesignmajor/
School of Art and Design Applications accepted for fall only.      NYSED: 00594      CIP:  50.0402   The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity, and digital design courses that includes UX/UI and product design. Curriculum below is for the entering class of fall 2026.