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AD 217 — Advertising and Digital Design: Principles, Processes, and Practices

2 credits; 1 lecture and 2 lab hours

This course introduces students to the disciplines, work environment, and creative workflow of advertising and digital design. Students are presented with brand communication challenges and learn to work in the new creative team of art directors, writers, and experience designers to apply both narrative and systematic creative thinking to deliver creative solutions for brand messaging as well as digital products such as mobile apps.
Corequisite(s): PK 216.

Advertising & Digital Design BFA Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/advertisingdesignmajor/

School of Art and Design Applications accepted for fall only.      NYSED: 00594      CIP:  50.0402   The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity, and digital design courses that includes UX/UI and product design. Curriculum below is for the entering class of fall 2022. 

Tuition and Fees

http://catalog.fitnyc.edu/undergraduate/expensesandfinancialaid/tuitionandfees/

...217-3900 Kaufman Hall, first floor, (212) 217...3 percent may be added to the outstanding...

The College

http://catalog.fitnyc.edu/graduate/the-college/

...Professional Studies degree was added in 2000, and...Title IX coordinator, (212) 217-3360, titleix@fitnyc...

Tuition and Fees

http://catalog.fitnyc.edu/graduate/expenses-financial-assistance/tuition-fees/

...Bursar's Office, (212) 217-3720/3680, bursarhelp...3 percent may be added to the outstanding...

Financial Aid Services

http://catalog.fitnyc.edu/undergraduate/expensesandfinancialaid/financialaid/

...costs/financial-aid (212) 217-3560 Full-time...and the interest is added to the principal...

Illustration BFA Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/illustrationmajor/

...215 , PE 216 , PE 217 ; PL (Philosophy); PO...Design (LD); Advertising Design (AD); Communication Design (CD...

Packaging Design BFA Degree Program

http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/packagingdesignmajor/

...215 , PE 216 , PE 217 ; PL (Philosophy); PO...credits in Advertising Design ( AD ); Advertising and Marketing...