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AD 216 — Foundation in Advertising & Digital Design

2 credits; 1 lecture and 2 lab hours

This course introduces students to the field of advertising and digital design. Students are presented with brand communication challenges and develop multi-channel campaigns that get audiences to engage and participate.
Co-requisite(s): (for one-year Communication Design Foundation students) PK 216.

Advertising & Digital Design BFA Degree Program

School of Art and Design Applications accepted for fall only.      NYSED: 00594      CIP:  50.0402   The Advertising and Digital Design BFA program prepares students to work as creatives at advertising and digital design agencies. The curriculum includes art direction, copywriting, strategy planning, creative content for social media, brand identity, and digital design courses that includes UX/UI and product design. Curriculum below is for the entering class of fall 2022. 

Illustration BFA Degree Program

...Dance) PE 215 , PE 216 , PE 217 ; PL...Design (LD); Advertising Design (AD); Communication Design (CD...

Packaging Design BFA Degree Program

...Dance) PE 215 , PE 216 , PE 217 ; PL...credits in Advertising Design ( AD ); Advertising and Marketing...