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AC 275 — Global Integrated Marketing Communications
3 credits; 3 lecture hours
Challenges and perspectives in global marketing across and within national boundaries as they relate to Integrated Marketing Communications (IMC) practice. The course focuses on cultural, legal, social, economic and competitive factors that affect marketing strategies, the marketing mix and IMC planning in global market environments.
Prerequisite(s): AC 111 and AC 114 and SS 141 or equivalent.
Advertising and Marketing Communications One-Year AAS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903 The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. The following requirements below are intended for students declared after fall 2024. If you have already declared your minor, please speak to your academic advisor for assistance.
Advertising and Marketing Communications AAS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903 The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2024.