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AC 300 — Campaign Plans and Presentations for Profit and Non-Profit Companies and Organizations
3 credits; 3 lecture hours
Working on actual industry and non-profit cases and projects, students prepare recommendations for campaigns marketing analysis and planning, marketing research, creative, media, promotion, budget, public relations and present.
Prerequisite(s): approval of chairperson or instructor.
Advertising and Marketing Communications BS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 20788 CIP: 09.0903 Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. Guided by a faculty of practicing professionals, students acquire the knowledge and skills necessary to apply for positions in the communications industry in advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management. Curriculum below is for the entering class of fall 2024.
Advertising and Marketing Communications AAS Degree Program
School of Business and Technology Applications accepted for fall and spring. NYSED: 00830 CIP: 09.0903 The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of fall 2024.
Entrepreneurship for the Fashion and Design Industries BS Degree Program
...Entrepreneurship 3 RELATED AREA AC 311 - Integrated...363 , EP 364 , FM 300 , FM 305 , FM...
Home Products Development BS Degree Program
...LIBERAL ARTS PL 300 - Business Ethics 3...Advertising and Marketing Communications (AC) , Communication Design Foundation...
Footwear and Accessories Design AAS Degree Program
...4 credits: AC 111 , AC 114 , AC 141...of any 200- or 300-level English literature...
Fashion Business Management AAS Degree Program
...CHOICE of AC 111 , AC 141 , AC 171...of any 200- or 300-level English literature...
Cosmetics and Fragrance Marketing BS Degree Program
...following: IC 497 or AC 321 , DM 435...of 24 credits in 300- to 400-level...
Direct and Interactive Marketing BS Degree Program
...of any 200- or 300-level EN course...to entering the program: AC 114 and SS...
Fashion Design–Children’s Wear
...minimum. CHOICE of any 300- or 400-level...have been met), or AC 114 , BE 261...
Fashion Design–Intimate Apparel
...minimum. CHOICE of any 300- or 400-level...have been met), or AC 114 , BE 261...
Fashion Design–Knitwear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignknitwear/
...minimum. CHOICE of any 300- or 400-level...have been met), or AC 114 , BE 261...
Fashion Design–Special Occasion
...minimum. CHOICE of any 300- or 400-level...have been met), or AC 114 , BE 261...
Fashion Design–Sportswear
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/fashiondesignsportswear/
...minimum. CHOICE of any 300- or 400-level...have been met), or AC 114 , BE 261...
Packaging Design BFA Degree Program
http://catalog.fitnyc.edu/undergraduate/majors/baccalaureatedegreeprograms/packagingdesignmajor/
...Advertising and Marketing Communications ( AC ); Animation, Interactive Media...of 24 credits in 300- to 400-level...