Bachelor of Science Degree Program (BS)
School of Business and Technology
Applications accepted for fall and spring. NYSED: 20788 HEGIS 0509
The major in Advertising and Marketing Communications provides students with the knowledge and skills necessary to apply for entry-level positions in the communications industry, such as advertising management, advertising strategy and creative execution, public relations/publicity, fashion journalism, corporate communications, media planning, electronic media production, IMC management, and brand management.
| Semester 5 | Credits | |
|---|---|---|
| MAJOR AREA | AC 361 - Computer Applications and Interactive Technologies for Marketing Communications | 2 |
| AC 362 - Video Studio Production | 3 | |
| RELATED AREA | DM 435 - Internet Marketing | 3 |
| LIBERAL ARTS | SS 242 - Microeconomics | 3 |
| MA 311 - Mathematical Modeling for Business Applications | 3 | |
| GENERAL EDUCATION | choice - see Foreign Language* G8 | 3 |
| Semester 6 | ||
| MAJOR AREA | AC 321 - Principles of Public Relations | 3 |
| choice - see Major Area Electives** | 3 | |
| RELATED AREA | BL 343 - Introduction to Business Law | 3 |
| LIBERAL ARTS | MA 321 - Data Analysis for Business Applications | 3 |
| choice - see Foreign Language* | 3 | |
| choice - see Requirements* | 3 | |
| Semester 7 | ||
| MAJOR AREA | AC 411 - Brand Management | 3 |
| and choice - see Internship*** | 3-4 | |
| or choice - see Major Area Electives** | ||
| LIBERAL ARTS | choice - see Requirements* | 6 |
| GENERAL EDUCATION | choice - see Other World Civilizations* G9 | 3 |
| Semester 8 | ||
| MAJOR AREA | choice - see Major Area Electives** | 3 |
| and choice - see Internship*** | 3-4 | |
| or choice - see Major Area Electives** | ||
| LIBERAL ARTS | PL 431 - Philosophy: Ethics G7 | 3 |
| choice - see Requirements* | 6 | TOTAL CREDIT REQUIREMENTS |
| GENERAL EDUCATION | 6 | |
| MAJOR AREA | 23-25 | |
| RELATED AREA | 6 | |
| LIBERAL ARTS | 30 | |
| Total Credits: | 65-67 | |
*Fall 2014 Requirements: See below.
FIT's Gen Ed courses are organized along the following categories: G1 Basic Communication; G2 Mathematics; G3 Natural Sciences; G4 Social Sciences; G5 Western Civilization; G6 The Arts; G7 Humanities; G8 Foreign Language; G9 Other World Civilizations; G10 American History.
Economics: 3 credits
CHOICE of SS 343
or 443
.
Writing/Literature: 6 credits
CHOICE of one of the following Writing courses: EN 266
, 321
, 361
, 362
, 363
, or 364
.
CHOICE of one of the following Literature courses: EN 231
, 232
, 233
, 234
, 235
, 236
, 238
, 255
, 273
, 331
, 333
, 334
, or 371
.
Foreign Language: 6 credits
Two semesters of the same foreign language, one of which must meet G8.
Mathematics:
Algebra proficiency must be completed prior to enrolling in MA 311
or 321
. MA 222
must be completed prior to enrolling in MA 321
.
Other World Civilizations: 3 credits
CHOICE of SS 353
, 354
, 356
, or 374
(any one of these meets G9).
**Major Area Electives: 9 credits
Choice of three: AC 232, 291, 341, 412, 413, 423, 424, 425, 461, 462, or 471.
NOTE: Communication Design Foundation and School of Business and Technology students must complete AC 111 , 221 , 231 , and 271 prior to semester 6. All other FIT students must complete the one-year program in Advertising and Marketing Communications prior to semester 6.
Students who did not receive an AAS in Advertising and Marketing Communications may also choose from the following electives, provided all prerequisites have been met: AC 211 , 242 , or 262 .