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VP 401 — Brand Activation in Spatial Experience Design
2.5 credits; 1 lecture and 3 lab hours
Activations, Experience and Events are part of a very fast growing industry for the promotion and visibility of brands. Students explore and create meaningful and inspiring translations of brand campaigns and new products through interactive spaces, installations and experiences with the goal of educating, inspiring and gaining brand loyalty of consumers.
Prerequisite(s): CT 303.
Spatial Experience Design
School of Art and Design Applications accepted for fall only. NYSED: 36131 CIP: 50.0499 The major in Spatial Experience Design prepares students for opportunities in spatial experience fields, including careers in exhibition design, retail design, product display, events, stage and screen, brand environments and themed places and spaces. An internship is required. Curriculum below is for the entering class of fall 2024.